Digital Sales & Partner Growth Specialist, US East

About the role

The Digital Sales & Partner Growth Specialist, US East, plays a critical role in driving revenue growth through digital channels and partner engagement. Based at Bose Professional’s Global Headquarters in Hopkinton, MA, this role supports East US territories.

Responsibilities

• Manage and execute speed-to-lead follow-up on all inbound interest — from web inquiries, event attendance, webinar registrations, and partner referrals — qualifying opportunities and routing them with context to the field or advancing them independently.
• Drive outbound outreach across long-tail accounts and the broader channel base, proactively re-engaging dormant partners, protecting reorder velocity, and surfacing new opportunities before they go quiet.
• Build and execute New Product Introduction (NPI) campaigns and commercial outreach cadences that give every product launch, promotion, and software update sustained momentum well beyond announcement day.
• Host partner webinars, lunch-and-learns, vertical selling sessions, and digital education events that help channel partners sell more effectively, deploy with confidence, and understand what is new and changing.
• Create short-form videos, product explainers, email copy, and partner-facing selling assets that translate complex product stories into clear, useful, and engaging digital content.
• Provide coordinated outreach, partner enablement drops, meeting-setting, and post-touch follow-up that extends the reach of Program Managers so they can stay focused on higher-value strategic pursuits.
• Actively capture partner pain points, recurring objections, competitor moves, and process friction, then route those insights into Marketing, Operations, Product Management, and Sales to drive continuous improvement.
• Track speed-to-lead metrics, campaign performance, webinar outcomes, and conversion rates, using weekly reviews to sharpen focus and improve execution each week.
• Support Company objectives by completing additional tasks as needed

Qualifications

• 3+ years of experience in inside sales, digital sales, partner development, commercial account management, or a related customer-facing sales role
• Demonstrated ability to manage a high volume of outreach and follow-up activities with discipline, speed, and a human touch
• Experience supporting or executing product launch campaigns, promotional outreach, or go-to-market programs in a B2B environment
• Comfortable hosting live webinars, partner education sessions, or digital events with confidence and clarity
• Comfortable appearing on camera and creating short-form digital content including product explainers, selling tips, or partner update videos
• Strong written and verbal communication skills, with the ability to craft compelling emails, scripts, and digital assets that feel personal rather than robotic
• Experience working with CRM platforms (Salesforce preferred) for pipeline tracking, follow-up management, and activity reporting
• Ability to interpret metrics such as speed-to-lead, response rates, webinar attendance, and conversion rates to continuously improve performance
• Experience working in or alongside channel sales environments, with an understanding of partner and distributor dynamics preferred
• Strong organizational skills and the ability to manage multiple concurrent priorities including outreach cadences, NPI campaigns, content production, and PMD support
• Familiarity with audio/video technologies is a plus but not required
• Bachelor's degree or equivalent professional experience in business, marketing, communications, or a related field

Pay

The salary range for this position is $80,000–$90,000. This range reflects our good-faith estimate of the base compensation for the role at the time of posting. Final compensation may vary based on factors such as experience, skills, qualifications, and location, and the range may be updated in the future.