Digital Product Manager - Private Wealth

Role Summary

Associated Bank is seeking a Digital Product Manager to lead the strategy, development, and ongoing enhancement of digital banking products and experiences, specifically for the Private Wealth area. This role involves shaping product roadmaps, identifying opportunities to improve customer experiences, and partnering across the organization to deliver solutions that drive business growth.

Key Accountabilities

• Develop and manage the digital product roadmap for the Private Wealth area, prioritizing initiatives that deliver customer and business value.

• Drive product strategy by evaluating customer needs, market trends, and business objectives.

• Partner with engineering, delivery, and channel teams to bring new features and enhancements to market.

• Build business cases and recommendations to support product investments and strategic decisions.

• Analyze product performance, adoption, and customer feedback to identify improvement opportunities.

• Collaborate with marketing, operations, customer experience, risk, legal, and compliance teams to ensure successful product execution.

• Represent the platform in strategic planning and vendor roadmap discussions.

• Monitor product outcomes and financial performance to support growth, utilization, and long-term success.

Education & Experience

• Required: Bachelor's degree in Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience. 8+ years of product management experience.

• Preferred: Master's degree in Business, Communications, Information Technology, or a related field. 4+ years of experience working within Scrum or Agile environments. Experience partnering with technology teams to deliver digital products and enhancements. Financial services, banking industry, or Private Wealth experience.