Digital Product Management Senior Manager- EMM & Agent Orchestration
About the role
Wells Fargo is seeking a Digital Product Management Senior Manager within the Marketing & Sales Platform team to lead new enterprise Generative AI capabilities — Surface & Orchestration. Surface will serve as the central UI (“copilot”) for campaign managers to design, test, approve, and deploy marketing campaigns, while an orchestration layer coordinates a set of downstream AI agents that handle audience targeting, creative generation, channel activation, compliance checks, and performance insights. These capabilities will be an integral part of our overall GenAI Marketing strategy. Future Autonomous Marketing. This role blends product strategy and platform delivery, bringing together marketing, AI engineering, data science, analytics, risk, and operations to deliver a secure, scalable, and compliant capability for Consumer Marketing. You will define the product vision and roadmap, develop a new team, own the backlog (epics/features/acceptance criteria), and also implement a robust product operating model—covering governance, model risk management, observability, and support—so marketers can confidently adopt Surface for end‑to‑end campaign workflows.
Responsibilities
- Own the product vision, strategy, and roadmap for Surface, a Generative AI capability that acts as a central UI and an orchestration layer for downstream marketing agents.
- Define user journeys and UX for campaign managers and marketing operations (brief, ideation, audience selection, creative generation, approvals, deployment, and post‑launch optimization).
- Translate business outcomes into well‑formed epics, features, and acceptance criteria; prioritize and sequence the backlog; and lead agile teams to ship high‑quality increments.
- Build and evolve the orchestration layer that coordinates downstream agents (