Digital Product Content Associate

Position Overview

The Digital Product Content Associate is responsible for end-to-end digital content strategy and execution for a portfolio of North American brands. This role drives best-in-class product representation across e-commerce retailers by aligning content optimization, performance insights, and cross-functional activation. The Associate is the subject matter expert to ensure content accuracy, consistency, and discoverability across e-commerce channels. This role serves as the connective link between product marketing, digital shelf execution, and brand activation.

Key Responsibilities

• Own the end-to-end process for assigned brands including packaging refreshes, new product setup, content updates, and quality assurance.
• Ensure all product content meets retailer and internal standards for accuracy, compliance, and SEO optimization.
• Act as the primary point of contact for brand and cross-functional partners, ensuring alignment on content priorities and timing.
• Participate in brand planning and launch meetings to anticipate digital content needs.
• Develop and execute digital shelf optimization plans for assigned brands.
• Analyze retailer content scorecards and competitive benchmarks to identify improvement opportunities.
• Recommend prioritization of content enhancements based on performance impact.
• Maintain product data and digital assets within McCormick’s Global Digital Asset Management (DAM) and Product Information Management (PIM) systems (WIDEN and Salsify).
• Ensure metadata accuracy and enable automation where possible.
• Analyze digital shelf performance metrics, translate performance insights into actionable business recommendations, and present findings to brand stakeholders and influence content prioritization.
• Identify process automation and workflow efficiency opportunities.
• Partner with creative and technical teams to ensure timely delivery of images and rich content.
• Contribute to the development of digital content templates and governance standards.
• Support Global Digital Enablement team and cross-functional partners on enterprise digital transformation projects.

Qualifications

• Bachelor’s Degree in Digital Marketing, Marketing, Communications, related field or a 2 year Associates Degree
• 4+ years of professional Digital Marketing, Content Marketing, or eCommerce experience
• Demonstrated experience owning projects from strategy through execution
• Excellent communication and collaboration skills with demonstrated cross-functional partnership.
• Experience influencing cross-functional stakeholders without direct authority.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to maintain data accuracy and attention to detail.
• Working knowledge of PIM, DAM, and CMS systems (experience with Salsify and WIDEN preferred).
• Proficiency in Microsoft Office and data visualization tools (Excel, Power BI, etc.).