Digital PR Lead

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’être is to create amazing content that people and algorithms love. Through data-led and performance-driven search and social content, we help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content, and Performance Tech are delivered via ad agency and in-house models for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestlé, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values: As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, with kindness and respect at the core. “We Strive,” “Acting Together,” and “With Kindness” guide us.

About the role

As a Digital PR Lead, you will take the lead on all Digital PR workstreams for a key client within the business, owning strategy, delivery, and team leadership across the Digital PR offering.

Your role will be crucial in leading the Digital PR proposition for the US market—building regionally relevant processes, taking the lead on Digital PR strategies across workstreams, executing activity while managing a team of specialists, and consulting closely with the account team to elevate and develop account direction from a Digital PR perspective.

Responsibilities

• Lead on all Digital PR conversations for a key luxury client in the US market, including participating in upsell opportunities.
• Contribute to the development of Greenpark’s Digital PR service offering in the US region, expanding and evolving the proposition for your key account.
• Develop and maintain strong personal relationships with key publishers (journalists, bloggers, and PRs), including identification of key publications through social media/link analysis, use of journalist databases, engagement with online communities, attending industry events, and relationship building through exclusive content, events, and seminars.
• Take the lead on Digital PR strategy for the US market, including campaign-level ideation, collaborating with other specialist teams to strengthen campaigns, briefing internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs.
• Manage a team of Digital PR specialists (including freelance resource) across projects, providing guidance, mentorship, and leadership on strategy and campaign delivery.
• Review and sign off on monthly Digital PR reporting, ensuring performance tracking is accurate and insights are client-ready.
• Establish and maintain the processes and templates that underpin the Digital PR offering, ensuring consistency of quality and results across the team.
• Consult with the SEO Tech team on technical linkbuilding, on-page and off-page SEO considerations, AEO optimisation, and employing AI-optimised Digital PR strategies in line with direction from the wider account team.
• Act as the point of contact from a Digital PR perspective for a key client in the US market, contributing to presentations and executing client communications to the highest standard.
• Work alongside the account team to develop and elevate strategic direction for the account across all workstreams from a Digital PR perspective.
• Work closely with the Head of Digital PR to maintain and develop the Digital PR service line within the business.

Requirements

• Proven leadership experience, with a track record of managing, developing, and mentoring a team of Digital PR specialists and freelancers.
• Deep working knowledge of Digital PR strategy, including on-page and off-page SEO, creative ideation, content campaign creation, press release writing, media list development, and outreach execution.
• Confident and comfortable in client-facing situations, with experience leading conversations, pitching to new clients, and upselling services to existing ones.
• Experience building the processes, templates, and performance tracking/reporting needed to ensure consistent quality and results at scale.
• Experience working across the US market, with an understanding of the media landscape and relevant journalist/publisher contacts.
• You live and breathe Greenpark’s core values: “We Strive,” “Acting Together,” “With Kindness”—championing openness, respect, innovation, and teamwork.

Benefits

• 25 days of holidays + US bank holidays and your birthday off.
• Christmas Closure (extra days on top of your holiday allowance).
• A monthly entertainment subscription paid by the company (e.g., Amazon Prime, Netflix, Spotify).
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g., On The Spot Awards and Value Champion Awards).
• LinkedIn Learning—access to a leading online learning platform offering a wide variety of courses.
• Social Events—join us for major annual events (Spring, Summer, Halloween, and Christmas parties) plus many ad-hoc events.
• WFA policy—work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.