Digital Platforms & Technology Senior Analyst

The Role

We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI-driven marketing and analytics capabilities.

Responsibilities

• Support day-to-day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
• Cook up website changes across UX, marketing, and technology teams to deliver a consistent, high-quality experience across pages, journeys, and audiences.
• Design, configure, and support AI-powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
• Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
• Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
• Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders.
• Analyze digital performance across web and related channels to identify trends and improvement opportunities.
• Build and maintain dashboards and reports that transform data into actionable insights.
• Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
• Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.
• Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs.
• Stay current on AI, digital experience optimization, and analytics tools and trends.

Qualifications

• Minimum 3 years of related experience
• Bachelor’s degree preferred or equivalent experience
• Talents Needed For Success: Background in digital marketing, web analytics, or digital operations, with a strong analytical and data-driven mindset. Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization. Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding. Interest in AI-enabled tools and experience with analytics, reporting, experimentation, or low-code/no-code platforms. Strong communication skills to translate insights and technical concepts for non-technical stakeholders.

Pay & Benefits

Competitive compensation, including base pay and annual incentive
Comprehensive health and life insurance and well-being benefits, based on location
Pension / Retirement benefits
Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Schedule

DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).