Digital Operations Manager

About the role

HNI Workplace Furnishings, part of HNI Corporation, is a global family of brands dedicated to enhancing the spaces where we live, work, and gather. The Digital Operations Manager is responsible for executing performance‑driven activation strategies that support revenue growth across the organization’s transactional partners. This role manages paid media, promotional programs, and day‑to‑day activation operations while partnering closely with cross‑functional teams.

Key Responsibilities

• Partner closely with cross‑functional teams to activate campaigns, optimize spend, and ensure effective execution across the digital shelf.
• Manage paid media and performance activation programs in alignment with established growth strategies and revenue targets.
• Develop and manage promotional strategies and activation calendars to support key business moments, product launches, and sales initiatives.
• Partner with performance media teams and external agencies to manage budgets, pacing, and optimization across paid channels.
• Monitor and optimize performance metrics including revenue, conversion, ROAS, and spend efficiency, escalating risks and opportunities as needed.
• Serve as an operational liaison between key stakeholders and teams, aligning internal processes and systems to provide the support required to service customers.
• Lead demand planning and supply‑chain teams to align forecasts, inventory availability, and activation timing in support of revenue and service‑level goals.
• Monitor warehouse and product suppressions, ensuring product availability and driving continuous improvement to support eCommerce performance.
• Maintain activation documentation, processes, and reporting to support consistency and scalability.
• Support test‑and‑learn initiatives across paid media, promotions, and activation tactics, applying learning to future execution.
• Prepare performance updates, insights, and recommendations for internal stakeholders.
• Collaborate with cross‑functional teams to align product launches, pricing, promotions, and inventory planning.
• Participate in activities as appropriate to ensure the success of the organization.

Qualifications

• Bachelor’s degree in business, marketing, eCommerce, or a related field (required).
• 3+ years of experience leading digital marketing, eCommerce, or related digital growth/strategy initiatives (required); 5 years preferred.
• Experience leveraging demand forecasts, sales data, and inventory metrics to support business decisions.
• Strong analytical skills with the ability to translate complex data into practical recommendations.

Benefits

Benefits begin on Day 1. For details, visit www.HNIbenefits.com.