DIGITAL NEWS CONTENT CREATOR- KCRG

Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of top-rated local television stations and digital assets. The portfolio includes 117 full-power television markets reaching approximately 37% of U.S. television households, with 80 markets featuring the top-rated station and 100 markets ranking first or second in average all-day ratings. Gray also owns the largest Telemundo Affiliate group (46 markets), Gray Digital Media (a full-service digital agency), video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KCRG-TV9 is the most-watched and trusted news outlet in Eastern Iowa, based in Cedar Rapids. The station produces 7+ hours of live newscasts daily, streams breaking news, sports, and weather, and supports the largest social media audience in the market.

About the role

KCRG-TV9 is seeking a Digital News Influencer to innovate and expand the newsroom's digital reach. This position follows a four-day work schedule (Thursday–Sunday) and focuses on reshaping news content for digital platforms, including social media, websites, apps, and podcasts. The ideal candidate will be comfortable on camera and well-versed in ethical journalism practices.

Responsibilities

• Reformat news content to optimize reach and engagement on digital platforms
• Position KCRG content to compete for attention and impact on social media
• Present content on-camera for live streams, podcasts, or social media videos
• Write AP-style news stories daily for digital platforms
• Send breaking news and trending push alerts
• Ensure factual, grammatical, and legal accuracy online while upholding journalistic standards
• Coach and collaborate with reporting staff on digital presentation strategies
• Review metrics and adjust digital strategies accordingly
• Communicate with producers to incorporate digital elements into newscasts
• Create memes, videos, and graphics for social engagement
• Utilize analytics to track trends and inform daily decisions
• Engage with the audience on social media and digital channels
• Monitor social media for trends and potential news story ideas
• Plan and build special site sections and features to highlight coverage and encourage engagement

Requirements

• Strong verbal and written communication skills, including knowledge of AP Style
• Ability to edit video in digital formats
• Proficiency in Photoshop for creating and editing graphics
• Ability to work well under pressure and collaborate with a diverse team
• Strong understanding of journalistic principles
• Ability to balance long- and short-term projects while meeting daily deadlines
• College degree in journalism, marketing, or a related field preferred
• Proven record of digital and social media success
• Previous experience in a professional newsroom preferred
• Willingness to work flexible shifts and be on call

Schedule

Four-day work schedule: Thursday–Sunday.