Jobs · Art & Creative · Texas

Digital MMJ

Nexstar Media Group, Inc. · Tyler, TX · 1 mo ago
Art & CreativeFull-time

About the role

The digital reporter should be a skilled writer who can craft headlines and content that provide value to the audience and drive user engagement. The reporter will use data to make decisions about audience‑interest trends, reach out to contacts, source the web, and find information on social media to build high‑performing stories across multiple websites. While largely working from a single space, the ability to take photos and create video is a plus. A strong knowledge of social media platforms is expected.

Position Responsibilities

  • Report news quickly and accurately.
  • Craft original content that stands out from competition.
  • Collaborate with local and regional staff to find angles that resonate in the community.
  • Share reporting responsibilities across markets and topics as needed.
  • Understand types of stories that drive traffic on the web.
  • Work with management to deliver a content mix that reflects audience needs.
  • Develop expertise and sources in key audience‑interest areas.
  • Shoot photos and video as needed to tell stories in multiple ways.
  • Utilize social media for reporting and story promotion.

Skill/Experience Requirements

  • 2 years of experience creating content for the web.
  • Knowledge of AP style.
  • Enjoy working in teams and being a strong communicator.
  • Ability to quickly learn new things and adapt to change.
  • Thrive under pressure and meet deadlines.
  • Self‑motivated and competitive.
  • Comfortable setting up and executing interviews with local sources.
  • Ability to be fast and first at breaking news on the web.
  • Deliver multiple stories for the web each day on a wide range of topics.
  • Familiarity with contact information for various agencies to obtain information quickly.
  • Understanding of social media’s importance in reporting stories and delivering traffic.
  • Some schedule flexibility (nights, weekends) and regularly meeting measurements of success.
  • Proficiency in MS Office is required; HTML, CSS, and Photoshop experience are a plus.

Education Requirements

Bachelor’s Degree

Schedule

Some schedule flexibility, including nights and weekends.

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