Digital Merchandising Manager - GCG Connectivity & Power Solutions

Overview

Allied Wire & Cable, a GCG company, seeks a Digital Merchandising Manager to lead online customer experience strategy and execution. Key responsibilities include:

• Optimizing conversion performance, online buying journey, and product catalog
• Developing and executing pricing, promotional, cross-sell, and upsell strategies
• Improving onsite search functionality, site navigation, checkout flows, and post-purchase communications
• Implementing enhancements across digital properties
• Analyzing website performance, customer behavior, and merchandising effectiveness
• Coordinating user experience improvements and digital merchandising initiatives

What You’ll Do

Lead the development and optimization of online customer journeys to improve conversion rates, online revenue, and RFQ/lead generation.

• Manage the online product catalog including assortment strategy, taxonomy, product attributes, imagery, descriptions, and merchandising structure
• Develop and execute pricing, promotional, cross-sell, and upsell strategies
• Optimize onsite search functionality, site navigation, checkout flows, and post-purchase communications
• Partner with Marketing, eCommerce, Web Operations, and external development partners
• Support roadmap planning and prioritization for improvements related to the online conversion funnel and digital customer experience
• Coordinate implementation of user experience improvements and digital merchandising initiatives

What You’ll Bring

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field; equivalent experience will also be considered
• 2+ years of experience in digital merchandising, online catalog management, or onsite search management
• 2+ years of experience supporting or leading online merchandising operations for an eCommerce business
• Experience working with digital merchandising and optimization platforms such as Optimizely, Cludo, or similar tools
• Strong understanding of user experience (UX) principles and website conversion optimization strategies
• Data-driven mindset with experience analyzing performance metrics and customer behavior to inform decisions
• Strong project management, organizational, and prioritization skills in a fast-paced environment
• Excellent communication and collaboration skills with the ability to work effectively across teams
• Proficiency with Microsoft Office applications including Excel and Word
• Ability to work independently, take initiative, and manage multiple priorities effectively
• Strong attention to detail and sound judgment when handling business-critical information
• Adequate adaptability and flexibility in a changing digital environment

What We Offer

• Competitive base salary ranging from $85,000 to $105,000 dependent on relevant experience and annual bonus based on company and individual performance
• Comprehensive health coverage with multiple plan options (CDHP and PPO)
• Company-paid life and disability insurance, 401(k) with company match, supplemental insurance options
• Generous time off including PTO, paid holidays, parental leave, and compassionate care leave
• Wellness and support programs including EAP resources, wellness incentives, and telehealth
• Additional benefits including dental and vision coverage, FSAs/HSAs with company contributions, pet insurance, legal services, and identity theft protection