Digital Merchandiser

About the Role

The Digital Merchandiser is responsible for translating category and business strategies into a compelling, customer-focused digital experience that drives discovery, engagement, and sales. They own the on-site merchandising and performance of their categories, using customer and business insights to optimize navigation, content, product placement, and storytelling. They also collaborate cross-functionally to ensure their categories are represented effectively across key site experiences and aligned to broader business priorities.

Responsibilities

• Site Merchandising
  • Owns on‑site category presentation, ensuring products are accurately categorized, prioritized, and visually compelling.
  • Manages product setup and enrichment, including attributes, categorization, and launch readiness.
  • Maintains and updates site content across all placements to ensure relevance, accuracy, and alignment with brand standards.
  • Builds and executes seasonal, promotional, and brand storytelling moments across the site.
  • Contributes to digital merchandising strategy & execution for Automated Retail
• Product Presentation
  • Ensures product detail pages (PDPs) are complete and optimized, including imagery, copy, attributes, and SEO elements.
  • Partners with content production teams to communicate photography needs and content goals.
  • Requests, builds, and implements content that supports category strategy and drives conversion.
• Analytics & Performance
  • Analyzes category, product, and content performance using web analytics tools.
  • Uses data‑backed insights to drive decision‑making.
  • Reports weekly on KPIs, trends, and opportunities to cross‑functional partners.
  • Develops and evaluates testing ideas in partnership with digital optimization teams.
• Cross‑Functional Collaboration
  • Works closely with Category Management, Planning, Marketing, and Content Production to align on category strategy and execution.
  • Communicates performance insights clearly to educate partners and influence strategy.
  • Collaborates with Digital Optimization and Tech teams to improve site experience and discoverability.
  • Leads seasonal and unique product campaigns on behalf of the Digital Merchandising team, working closely with partnering teams.
  • Fosters team growth through active collaboration, mentorship, and knowledge‑sharing, maintaining a confident presence and perspective that elevates the team's standards and motivates excellence.
• Optimization & Continuous Improvement
  • Stays current on SEO best practices and applies them to product and category pages.
  • Continuously deepens expertise in UX/UI, digital merchandising, and digital optimization by actively monitoring industry trends, tools, and innovations that enhance customer experience and business performance.
  • Identifies opportunities to improve navigation, filters, and search relevance.
  • Continuously tests and iterates on content, layouts, and merchandising strategies to improve conversion and engagement.
  • Monitors ecommerce landscape to identify trends and opportunities.
• Operational Excellence
  • Ensures accuracy and consistency of product data across systems and site placements.
  • Manages timelines and workflows for product launches, content updates, and seasonal refreshes.
  • Maintains strong attention to detail to ensure a seamless customer experience.
  • Serves as a role model for deadline discipline and customer‑first execution, maintaining exceptional attention to every detail of the site experience and consistently upholding rigorous quality assurance standards.

Qualifications

• Five (5) to seven (7) years of relevant ecommerce experience or a demonstrated equivalent level of expertise.
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
• Experience with content management.
• Knowledge of creative software programs for digital content building.
• Knowledge of HTML and web publishing.
• Knowledge of SEO and web traffic metrics.
• Excellent verbal and writing skills in English.
• Good organizational and proactive time-management skills; comfortable working independently.
• Passionate about educating the customer as well as the consumer.
• Proficiency in Microsoft Office Suite.

Pay & Benefits

• Base salary range: $85,000.00 - $153,000.00 per year (new hires generally start between $85,000.00 - $113,000.00).
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.