Digital Merchandiser

Roles & Responsibilities

• Manage a designated account territory, fostering strong relationships with store managers and stakeholders.
• Utilize advanced image software to capture high-quality shelf images in various liquor stores, ensuring comprehensive coverage of shelf, brand, and price data.
• Analyze captured data to provide actionable insights on product placement, shelf space optimization, and pricing strategies.
• Serve as the primary sales representative and main point of contact for underdeveloped onpremise accounts, driving growth through improved category mix, assortment, and portfolio development.
• Leverage shelf data insights in these accounts to identify assortment gaps, product placement opportunities, and growth strategies.
• Work closely with the sales and marketing teams to align digital merchandising efforts with broader sales and promotional campaigns.
• Continuously monitor and report on market trends, competitor activities, and consumer preferences within the territory.
• Track progress and share reporting with sales leadership to ensure alignment with territory goals and Fedway’s broader initiatives.
• Assist in the development and execution of digital merchandising strategies to enhance brand visibility and sales performance.
• Support the Digital Specialists with ThirstyNJ by covering events, filming content, and assisting in the execution of social and digital activations.
• Ensure compliance with all legal and company guidelines regarding merchandising in the beverage alcohol sector.

Required Skills

• Proven experience in digital merchandising, retail analytics, or a similar role, preferably within the beverage alcohol industry.
• Strong proficiency in image processing software and familiarity with retail data analysis tools.
• Excellent territorial management skills with the ability to work independently and manage multiple tasks effectively.
• Strong communication and interpersonal skills, with a knack for building rapport with clients and team members.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Access, Word).
• Familiarity with creative tools such as Adobe Creative Suite, CapCut, or Canva for content creation and editing.
• A keen eye for detail and a passion for leveraging technology to drive business success.

Training And Development

• Ongoing training in professional selling skills to strengthen account development and relationship building.
• Exposure to marketing tools and data analysis techniques, with a focus on using Excel and other platforms to support decision-making.
• Practical guidance in content creation and filming techniques to elevate ThirstyNJ event coverage and digital storytelling.
• Continuous support in sales reporting and performance tracking, ensuring confidence in presenting data-driven insights to leadership.

Education, Certifications And /or Licenses

• Degree in Digital Marketing, Marketing, Business Administration, or equivalent professional experience (preferred but not required).
• A valid driver's license and clean driving record are required for this position.

Physical Demands

• May require occasional lifting/lowering, pushing, carrying, or pulling up to 25lbs.
• Regularly required to sit, stand, and move about the office and market environments.

Pay

Salary starts at $46,000/annually commensurate with experience. This position is eligible for a company car. Full benefit package including medical, dental, vision, PTO, 401K, and life insurance.