Digital Media Strategy Executive
Location: Los Angeles, CA
About the role
Condé Nast is seeking a Digital Media Strategy Executive who will collaborate and partner with the Sales, Marketing, Campaign Management, Finance, Data, and Research teams to facilitate the lifecycle of a digital deal with a goal of growing revenue for our portfolio of advertising products and services. As the main point of contact for Sales, you will create, execute, and manage complex digital campaigns in your assigned advertising category. This role is critical to the success of our digital campaigns and is directly responsible for media planning, order booking, post-sale campaign optimizations, and facilitating billing and invoice generation. Your deep understanding of clients’ business objectives, digital products, and analytical mindset will shape future strategies through data-driven insights and recommendations.
Responsibilities
- Facilitate the lifecycle of a digital deal process internally, from media plan creation, to order entry in our order management system, campaign optimizations, deal reporting, and billing.
- Maintain a deep foundational understanding of our digital ad products and capabilities (e.g., data, video, social, new products).
- Partner with related teams (Marketing, Yield/Inventory, and Global Revenue Strategy) in all pre-sale efforts.
- Create and maintain strategic, KPI-driven digital media plans with budget summaries to track deal health.
- Facilitate digital campaign trafficking, creative asset collection and delivery, pacing and optimizations, and manage campaign reporting for clients in collaboration with Campaign Management.
- Work with Sales to advise clients on integrating our proprietary digital media offerings into their advertising and marketing programs.
- Internally manage the fulfillment of client questions, respond to inventory and technical ad spec requests, traffic campaigns, troubleshoot issues, and facilitate optimizations.
- Execute campaign modifications, such as processing incremental spends, cancellations, and targeting or flight date revisions in the order management system.
- Maintain a strong understanding of digital products and analyze campaign performance to recommend optimizations for digital placements that exceed performance.
- Communicate directly with agencies, clients, internal teams, and outside vendors as necessary on custom program implementation.
- Partner with Campaign Management to assess risk and ensure full delivery on contracted goals optimized toward client KPIs.
- Work with the billing team to provide billable delivery data to ensure timely billing accuracy and drive invoice generation.
- Contribute to campaign wrap decks by providing final campaign reporting and insights.
Requirements
- Bachelor’s degree required.
- Minimum of 2-3+ years of relevant professional experience, with preference for Sales or Account Management support in digital advertising.
- Well-organized, detail-oriented, and solutions-driven.
- Excellent oral and written communication skills, with the ability to work externally with clients as well as internal teams.
- Thrives in a fast-paced, constantly changing environment; can adapt plans due to shifts in client objectives, priorities, or budgets while minimizing impact on project momentum.
- Ability to multitask, prioritize, and manage multiple deliverables seamlessly in a fast-paced environment.
- Strong analytical skills and demonstrated ability to generate and present ideas and solutions.
- Ability to perform independently and proactively while working in a team environment.
Pay
The expected base salary range for this position is $78,000 to $89,000. Compensation will be based on factors including years of relevant professional experience, skills, seniority, training, and education. In addition to salary and a generous employee benefits package, successful candidates may also be eligible for discretionary bonus compensation.