Digital Media Specialist

About the role

Sentry is seeking a highly motivated and results-oriented Digital Paid Media Specialist to join our performance-driven paid media team. In this role, you will play a critical part in driving the success of our B2B e-commerce business line by managing and optimizing paid media campaigns across various digital channels.

Responsibilities

• Lead the launch, execution, and optimization of strategically planned paid media campaigns specifically for our B2B e-commerce business line.
• Manage and optimize campaigns across a diverse range of channels, including paid search (e.g., Google Ads, Bing Ads), paid social (e.g., LinkedIn, Facebook, X), and programmatic advertising platforms.
• Continuously monitor, analyze, and report on campaign metrics and performance, identifying trends and opportunities for improvement.
• Conduct A/B testing and other experimentation to refine campaign strategies and maximize ROI.
• Collaborate closely with internal marketing, sales, and e-commerce teams to ensure alignment of paid media efforts with overall business objectives.
• Stay current with industry trends, best practices, and new technologies in the digital paid media landscape.
• Manage budgets effectively to achieve performance targets.
• Responsible for campaign performance and ROI growth.

Requirements

• Bachelor's Degree in Marketing, Communications, Advertising, or related field; or equivalent work experience.
• Minimum of 3 years related work experience in digital advertising or project management.
• Strong analytical skills and attention to detail.
• Exceptional communication and interpersonal skills.
• Detailed-oriented and strong problem-solving abilities.
• Programmatic experience highly preferred.
• Marketing agency experience highly preferred.

Qualifications

• None specified

Skills

• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Proficiency in digital advertising platforms (e.g., Google Ads, LinkedIn, Facebook).
• Experience with A/B testing and other experimentation techniques.
• Ability to manage budgets and achieve performance targets.

Benefits

• Flexible work schedule with options to work from home on Mondays and Fridays.
• In-office workspace and home office equipment provided.
• Meal subsidy available.
• 401(k) plan with a dollar-for-dollar match up to the first 8% of eligible earnings.
• Sentry University (SentryU) for continued education and career development.
• Generous Paid-Time Off and Volunteering Time Off.
• Group medical, dental, vision, life insurance, parental leave, and health and wellness benefits.
• Well-being and Employee Assistance Programs.
• Sentry Foundation gift matching program for charitable giving.

Pay

N/A

Schedule

N/A

Benefits

• N/A

Contact

Katelynne Rivera
Katelynne.Rivera@Sentry.com

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.