Digital Media Associate, Activation (External Agency Staff)

Responsibilities

• Digital Media Activation & Buying
• - Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
• - Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit).
• - Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives.

Ad Operations & Trafficking

• Responsible for working with agency in setting up campaigns of NFL-owned inventory and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels.
• Schedule and traffic NFL.com marketing/house display and preroll banner campaigns.

Project Coordination & Campaign QC Operations

• Support day-to-day project management of campaigns, including timeline tracking, asset routing, and coordination across internal teams, agencies, and media partners.
• Act as a key point of contact for status updates, helping keep stakeholders informed and deliverables on track.
• Execute quality control checks across campaign elements, including creative assets, pixels, trafficking setup, and technical specifications.
• Verify all deliverables meet internal standards and partner requirements prior to launch.
• Track and resolve issues related to specs, timelines, and execution, ensuring high accuracy across all workstreams.

Reporting, Data & Executive Support

• Maintain detailed campaign trackers and documentation across inventory, delivery, pacing, flighting, targeting, and technical specs.
• Ensure data accuracy and consistency across sources; proactively flag and resolve discrepancies.
• Build and support reporting that provides clear visibility into campaign performance and operational status.
• Translate data into charts, tables, and actionable insights for stakeholders.
• Aid in developing polished, executive-ready presentations summarizing performance, insights, and next steps.