Digital Marketing Strategist, EMS

About the Role

Searching for an exciting way to expand your digital marketing career? The Digital Marketing Strategist role at EducationDynamics is your chance to transform the future of higher education marketing. You’ll be at the forefront of developing and optimizing paid media campaigns across various channels, including PPC, paid social, and retargeting/display. Your strategic vision will directly influence how prospective students discover and engage with our partner institutions, ultimately driving enrollment growth and transforming lives.

This isn’t just another marketing job; it’s an opportunity to be part of a collaborative and innovative team that thrives on data-driven decision-making. You’ll have access to cutting-edge tools and the support of dedicated colleagues as you craft strategies that push the boundaries of higher education marketing. Our flexible work environment ensures you have the freedom to manage your schedule while making a real difference in the industry.

Responsibilities

• Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
• Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns
• Work hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the results
• Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROI
• Put different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors, and other campaign elements to maximize results
• Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
• Manage relationships with multiple vendors, working closely to improve budget and performance
• Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
• Give clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component’s role in the big picture of their digital footprint

About the Company

EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving the Modern Learner. Our mission is to expand opportunity through education by helping colleges and universities understand, engage, and serve all students. With services that include marketing, enrollment management, market research, inquiry generation, consulting, and student retention, we have dedicated the last 35 years to helping schools prosper as the largest provider of unbundled enrollment growth services.

Requirements

• Bachelor’s Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required
• 1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns
• Experience with paid search, paid social, display, or other digital media channels
• Google Ads, Microsoft Ads, or related certification
• Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
• In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)

Preferred Qualifications

• Google Analytics, Facebook Blueprint, or related certification
• Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo/Skai
• Familiarity with HTML and JavaScript
• An understanding of the Higher Education and Post-Secondary Education sector

Benefits

• Medical, dental, and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities
• Tuition reimbursements for expenses incurred through accepted universities
• Promotion opportunities based on accomplishments

Core Values

• Working Together: We value the people we work with and genuinely enjoy the work we do together.
• Working with Standards: We hold ourselves to high standards.
• Driving Great Outcomes: We focus on achieving results and making a real impact.

Physical Factors

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.