Digital Marketing Specialist - Retail| Greater Chicago Area

Responsibilities

• Sales Enablement: Collaborate with the sales team to improve sales productivity, including configuring automation workflows, sales sequences, and performance tracking. Provide training and support to sales and marketing teams on HubSpot and related tools.
• Campaign Support: Assist with planning, building, and optimizing multi-channel digital marketing campaigns including emails, workflows, and automation sequences to generate qualified leads and support business objectives. Implement and maintain user segmentation.
• Workflows & Automation: Develop, execute, and optimize email marketing and marketing automation workflows using platforms such as HubSpot to nurture leads and drive pipeline progression. Maintain CRM data hygiene including duplicate contact records, monitoring email deliverability, etc.
• Lead Routing: Collaborate with Sales and CRM team to align lead handoff processes, maintain tracking in CRM (Microsoft Dynamics), including audience segmentation, lead scoring and attribution initiatives.
• Reporting: Analyze campaign and website performance using Google Analytics, Google Ads, SEMrush and other tools. Ability to translate insights into actionable optimization plans. Generate regular and ad-hoc reports as needed.
• Content Operations: Maintain and update content in CMS platforms (WordPress) ensuring SEO best practices and UX basics are applied. Coordinate, schedule, and publish digital content across various platforms including blogs, forms, landing pages, videos, etc.
• Be a role model for BRS’s company culture (We Care/Team Over Self/Improve and Innovate).

Requirements

• High school diploma or GED equivalent required
• Bachelor’s degree in marketing or related field highly preferred
• 3+ years of experience in digital marketing/marketing operations with hands-on CRM Marketing Hub expertise (automation workflows, segmentation, reporting, and lead scoring), preferably HubSpot and/or Microsoft Dynamics – configuration and administration with minimal oversite.
• Ability to prioritize workflows, multi-task and shift gears within a fast-paced environment while managing and executing multiple projects at the same time
• Highly data-driven and technically fluent, with ability to leverage data to create reports and extract data to show sales and marketing metrics to share as needed within the organization
• Proven track record in email marketing automation - building, testing, and optimizing nurture campaigns
• Basic understanding of graphic design, WordPress, Canva, project management tools, SEO, SEM, social media, and other marketing tools, video editing skills are a bonus
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.

Pay

Salary Range $60K - $80K annual depending upon education, experience and location.

Schedule

N/A

Benefits

• Medical, Dental & Vision Benefits
• Flex Care and Health Care Spending Account
• Life Insurance
• Paid Time Off - Vacation, Sick, Holidays and Personal Time
• Parental Leave
• 401K with generous company match
• Tuition Reimbursement program

Company Information

Bunzl Distribution offers competitive salaries, a comfortable work environment, and a full range of benefits including a 401k with a company match. Bunzl Distribution has a tradition of commitment to equal employment opportunity. It is the established policy to attract and retain the best qualified people without regard to race, color, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities