Digital Marketing Services Project Coordinator

We need to output HTML fragment with sections: About the role? Actually the posting includes "Who We Are", "Summary", "LOCATION", "Responsibilities", "Qualifications And Skills", "RESIDENCY REQUIREMENT", "DISCLOSURES". We need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections when posting has real specific content. The posting includes "Who We Are" (company overview) maybe map to "About the role"? Actually "About the role" is typical heading for role description. The posting includes "Summary" which describes role. Could map that to "About the role". Also "Responsibilities" present. "Qualifications And Skills" present. There's no explicit Benefits, Pay, Schedule. There's "LOCATION" (100% Remote - Anywhere within the US) - that could be Schedule? Actually location not schedule. There's no explicit Pay or Benefits. There's "RESIDENCY REQUIREMENT" (must be US resident). Could be considered part of Requirements? Might be included under Qualifications? But we should not create sections for Pay/Benefits/Schedule unless content exists. So we will have sections: About the role (using Summary), Responsibilities, Qualifications (maybe combine Qualifications And Skills). Also maybe "Requirements" could include residency requirement? But we can include a short paragraph for residency requirement under Qualifications or as a separate "Requirements" section if we have content. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Skills). It says prefer a few substantive sections over many thin ones. So we could combine Qualifications and Skills into one section titled "Qualifications and Skills". Or we could have separate Qualifications and Skills if content distinct. The posting has "Qualifications And Skills" heading with bullet list. So we can make a section

Qualifications and Skills

and put the list there. We also need to include location info maybe as a short paragraph under About the role or separate? Could be part of About the role. The location is "100% Remote - Anywhere within the US". That's substantive. We could include it in About the role paragraph. We must not repeat job title as heading. Not include Job ID etc. Remove boilerplate like EEO, disclosures, fraud warnings. So we should omit the DISCLOSURES section entirely (EEO, accommodation, fraud warning). Also omit RESIDENCY REQUIREMENT? It's a requirement but maybe we can incorporate into Qualifications and Skills as a note. But the instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." Residency requirement is not minor metadata? It's a requirement. Could be included under Requirements section. But we don't have a separate Requirements section; we could add a short paragraph under Qualifications and Skills about residency requirement. Or we could create a "Requirements" section with that content. Since we have residency requirement, we could create a

Requirements

with a paragraph: "Must be a permanent resident of the United States; continued residency required." That is specific. That seems appropriate. Thus sections: About the role (summary + who we are + location), Responsibilities, Requirements (residency), Qualifications and Skills. We must preserve all substantive information: Who we are paragraph, Summary paragraph, location line, responsibilities bullet list, qualifications/skills bullet list, residency requirement. We must not include boilerplate: EEO, disclosures, fraud warning, equal opportunity, etc. Also remove "Who We Are" heading? We'll incorporate that content into About the role section, not as a heading. We need to use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must output only HTML fragment, no /, no markdown. Let's craft. First, About the role: combine Who we are and Summary and location. Who we are: "Finalsite is the most valued partner for K–12 schools to build trust, strengthen community, and grow enrollment. Ranked among the best EdTech Companies in America, Finalsite supports more than 7,000 schools and districts worldwide with an integrated platform for websites, communications, mobile apps, enrollment, and marketing services. Headquartered in Glastonbury, Connecticut, Finalsite is a global company with employees working remotely across nearly every U.S. state, as well as throughout Europe, South America, and Asia. We believe people do their best work when they feel supported, connected, and empowered to grow. That’s why we invest in our employees through competitive benefits, professional development opportunities, and a collaborative culture built on partnership and purpose. Whether you’re looking to expand your skills, take on new challenges, or make a meaningful impact in education, Finalsite offers the opportunity to grow your career while helping schools thrive. At Finalsite, every interaction matters — with our clients, with each other, and with the schools and families we serve. Join us and help shape stronger school communities around the world." Summary: "The Digital Marketing Services (DMS) Project Coordinator is responsible for managing client relationships and coordinating the successful delivery of Finalsite’s digital marketing services, including Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Social Advertising. Serving as the primary point of contact for assigned clients, the DMS Project Coordinator ensures services are delivered effectively and on schedule, communicates campaign performance and recommendations, coordinates work across internal teams and external partners, and maintains strong client relationships throughout the engagement. This role combines client relationship management, project management, and a working knowledge of digital marketing to help schools achieve their marketing, enrollment, and communication goals." Location: "LOCATION 100% Remote - Anywhere within the US" We can combine: maybe a paragraph that includes who we are, then summary, then location sentence. We'll output:

  About the role

  Finalsite is the most valued partner for K–12 schools to build trust, strengthen community, and grow enrollment. Ranked among the best EdTech Companies in America, Finalsite supports more than 7,000 schools and districts worldwide with an integrated platform for websites, communications, mobile apps, enrollment, and marketing services. Headquartered in Glastonbury, Connecticut, Finalsite is a global company with employees working remotely across nearly every U.S. state, as well as throughout Europe, South America, and Asia. We believe people do their best work when they feel supported, connected, and empowered to grow. That’s why we invest in our employees through competitive benefits, professional development opportunities, and a collaborative culture built on partnership and purpose. Whether you’re looking to expand your skills, take on new challenges, or make a meaningful impact in education, Finalsite offers the opportunity to grow your career while helping schools thrive. At Finalsite, every interaction matters — with our clients, with each other, and with the schools and families we serve. Join us and help shape stronger school communities around the world.

  The Digital Marketing Services (DMS) Project Coordinator is responsible for managing client relationships and coordinating the successful delivery of Finalsite’s digital marketing services, including Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Social Advertising. Serving as the primary point of contact for assigned clients, the DMS Project Coordinator ensures services are delivered effectively and on schedule, communicates campaign performance and recommendations, coordinates work across internal teams and external partners, and maintains strong client relationships throughout the engagement. This role combines client relationship management, project management, and a working knowledge of digital marketing to help schools achieve their marketing, enrollment, and communication goals.

  Location: 100% Remote - Anywhere within the US.

  Now Responsibilities: we have a list of bullet points under "Responsibilities". We'll convert each line to
• . The bullet points start with bold headings like "Client & Project Management" etc. We need to preserve the content. We'll make a
  with each responsibility as
  • . The content includes multiple sentences; we can keep them as is. We'll extract: - Serve as the primary point of contact for an assigned portfolio of Digital Marketing Services clients. - Manage the day-to-day client experience and successful delivery of SEO, PPC, and Social Advertising services. - Coordinate project timelines, deliverables, responsibilities, and next steps across clients, internal teams, and external partners. - Maintain regular communication with clients through Zoom, email, and other communication channels. - Lead client meetings, establish clear objectives and agendas, document next steps, and ensure appropriate follow-through. - Maintain awareness of client goals, enrollment cycles, campaigns, and organizational priorities to help ensure services remain aligned with client needs. - Proactively identify project risks, client concerns, or delivery challenges and escalate appropriately to the DMS Team Lead. - Digital Marketing & Performance - Maintain a strong working knowledge of SEO, PPC, Social Advertising, and the platforms and tools used to deliver these services. - Understand campaign goals, performance metrics, and reporting well enough to clearly communicate results and recommendations to clients. - Review campaign performance and collaborate with digital marketing specialists, partners, and vendors to identify opportunities for optimization. - Help translate campaign data and recommendations into clear, actionable next steps for clients. - Stay informed about relevant digital marketing, search, advertising, AI, and K–12 marketing trends, identifying opportunities to apply emerging technologies to improve client outcomes and internal efficiency. - Support the adoption of new DMS capabilities, processes, and service offerings as they are introduced. - Client Retention & Growth - Build strong, trusted client relationships that support long-term retention and satisfaction. - Monitor client health and proactively identify accounts that may require additional attention or support. - Partner with the DMS Team Lead and other stakeholders to address retention risks and develop appropriate action plans. - Identify opportunities where additional Finalsite services may provide value to clients and connect those opportunities with the appropriate internal teams. - Support renewal conversations and collaborate with Sales and other internal teams as needed. - Operational Excellence & Collaboration - Maintain accurate project documentation, client records, timelines, and internal communication. - Collaborate effectively with other DMS Project Managers and Coordinators, digital marketing specialists, external partners, Sales, and other Finalsite teams. - Leverage AI and automation where appropriate to improve project workflows, productivity, client communication, and overall service delivery. - Follow established DMS processes, service standards, and quality expectations. - Provide coverage for other DMS Project Managers and Coordinators when necessary to maintain continuity of client service. We need to decide whether to keep the subheadings (Digital Marketing & Performance etc.) as part of list items or as separate headings. Since we only allowed

    for section headings, we could keep them as bold text inside

    . That's fine. Thus

    • ...
    ...

    . Now Requirements: residency requirement. We'll make a

    Requirements

    with a

    containing the residency requirement text: "Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite." We could also note that it's a requirement. We'll put that. Now Qualifications and Skills: we have bullet list under "Qualifications And Skills". We'll make

    Qualifications and Skills

    and a

    . List items: - 3–5 years of professional experience in digital marketing, client services, account management, project management, or a related field. - Experience managing multiple client relationships, projects, or accounts simultaneously. - Working knowledge of digital marketing disciplines, including SEO, paid search, and social advertising. - Familiarity with Google Ads, Meta advertising platforms, Google Analytics 4 (GA