Digital Marketing Project Manager
Location: Lee Health Corporate Center, 4211 Metro Parkway, Fort Myers, FL 33916
Full-time, Shift 1 (8:00 AM to 4:30 PM)
About the role
The Digital Marketing Project Manager supports the execution of strategic marketing initiatives by managing the planning, coordination, and delivery of digital campaigns, product platforms, and content. This role collaborates cross-functionally with service lines, IT, clinical leaders, vendors, and internal stakeholders to ensure digital content and product efforts are aligned with organizational goals and delivered on time and within scope. The role plays a critical part in helping the digital marketing team increase the consumer experience across channels.
Responsibilities
- Project management for digital campaigns, website updates, content and product launches, and technology integrations
- Collaborate with service lines, IT, clinical leaders, vendors, and internal stakeholders to align digital efforts with organizational goals
Requirements
- Bachelor’s degree (B.S. or B.A.) required
- Minimum of 3 years of digital marketing, project management, or healthcare marketing experience
- Experience developing content for multiple channels
- Experience working with content management systems (CMS) such as WordPress, Kentico, or similar
- Familiarity with Google Analytics and other tracking systems preferred
- Familiarity with SEO, SEM, and paid media tactics preferred
- Knowledge of competitors, market conditions, and healthcare industry trends
- Excellent customer service, interpersonal, and communication skills
- Proficiency in desktop publishing, basic math, clerical tasks (e.g., filing), grammar, spelling, analytical, artistic, and design skills
Pay
$25.06 - $32.58 per hour
Schedule
Full-time, Monday through Friday, 8:00 AM to 4:30 PM