Digital Marketing & Operations Technologist

ESSENTIAL DUTIES

• Manage and optimize all Paid Search (PPC) campaigns to drive high-intent traffic for lending and deposit products.
• Execute on-page and technical SEO strategies to maintain top-tier local search rankings.
• Carry out keyword research and competitor analysis to identify growth opportunities within primary market areas.
• Serve as the primary administrator for the bank's website, ensuring all content is accurate, current, and compliant with regulations.
• Build and optimize landing pages for specific marketing campaigns.
• Maintain website analytics and provide monthly reports, focusing on conversion goals.
• Manage the marketing CRM, including list segmentation and data integrity.
• Develop and deploy automated email "journeys" for customer onboarding, cross-selling (e.g., HELOCs to mortgage holders), and customer retention.
• Collaborate with IT to ensure accurate data integration and flow between systems.
• Manage the daily execution and scheduling of social media content across all platforms.
• Monitor community engagement and respond to inquiries in a timely, professional manner.
• Oversee "Google Business Profile" listings for all branch locations to ensure local SEO accuracy.
• Support the Marketing Manager with ongoing campaigns and special projects.
• Aid in event coordination, setup, and execution.

Required Education Experience And Skills

• 3--5 years in digital marketing, preferably within the financial services, insurance, or a similarly regulated industry.
• Strong proficiency in Google Ads and Google Analytics.
• Experience with content management systems (CMS), such as WordPress.
• Familiarity with CRM/Email Automation tools (e.g., 360).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.

Pay and Benefits

• We Offer a Comprehensive Benefits Package That Includes:
• Medical, Dental, Vision, Group Life/AD&D Insurance, Group Long Term Disability, Voluntary Life Insurance, Voluntary AD&D Insurance, Voluntary Group Legal Insurance, Voluntary MetLife Benefits (Accident, Critical Illness, and Hospital Indemnity), Flexible Spending Account, Employee Assistance Program.
• Employees accrue 8 hours of sick leave per month, 40 hours of vacation after 6 months, 80 hours of vacation annually after 1 year of employment (vacation accruals increase depending on years of service), and receive approximately 11 paid holidays per year.
• The Salary range for a Digital Marketing & Operations Technologist is $60,000 - $80,000. "Other Compensation" includes a Semi-Annual Incentive Program payout and employer funded Defined Pension Plan in addition to an employee's base salary.