Digital Marketing Manager (Remote, Charlotte)

Full-time, remote (USA, Canada, or South Africa)

About the role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. As Digital Marketing Manager, you own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization. This is a hybrid strategic and operational role: you join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and ensure client campaigns deliver measurable outcomes. You own results, reporting, QA, and continual improvement — a senior seat that blends analytical depth, strong communication, and execution oversight.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries
• Join sales calls with account executives to validate scope, pitch technical recommendations, and help close deals
• Build 90-day, 6-month, and annual growth roadmaps for every client
• Own client performance across Google Ads, Meta, Microsoft, and organic search
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities
• Oversee technical SEO, on-page SEO, link building, programmatic pages, and AI-driven content
• Get clients found in AI search: answer engines and generative results such as Google AI Overviews, ChatGPT, and Perplexity, alongside classic organic search
• Own KPI tracking, conversion attribution, and analytics accuracy
• Give weekly direction and QA, and coordinate priorities with the marketing project manager
• Present monthly and quarterly performance summaries to clients

Requirements

• 4–7 years in PPC, SEO, or multi-channel full-funnel strategy
• Strong experience running paid and organic channels simultaneously
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools, and paid media optimization
• Ability to build and articulate strategic recommendations for clients and account executives
• Track record of overseeing execution teams and managing deliverable quality
• Sharp analytical skills and the ability to diagnose performance issues quickly

Preferred qualifications

• Agency experience managing multiple clients at once
• Experience joining sales calls and influencing close rates
• Familiarity with multifamily, real estate, or high-intent lead generation
• Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO

Who succeeds here

• People who think strategically and manage execution
• People who simplify complex marketing ideas for clients
• People who own results and take full accountability
• People who work well with distributed teams
• People who enjoy building rather than inheriting polished systems