Digital Marketing Manager | B2B SaaS | Funnel Marketing, Lead Generation & Growth | In-Office (Downtown Boston) | $140,000 - $150,000 USD + Bonus (10%) + 4 weeks vacation + 401K

Growth & Demand Strategy

Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.

Provide strategic direction to regional brand teams on program execution and channel activation.

Multi-Brand, Multi-Market Digital Strategy

Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.

Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.

Paid Performance & Digital Media Management

Oversee paid digital programs (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.

Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.

Website Strategy & Conversion Optimization

Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.

Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.

Marketing Automation & Lead Nurture

Architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.

Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.

Stakeholder Alignment & Global Collaboration

Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes.

Align campaign activities with revenue objectives, helping enable regional pipeline initiatives.

Data, Measurement & Attribution

Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activities, lead generation, pipeline contribution, and ROI.

Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns.

SEO & Organic Demand Strategy

Develop and oversee the local SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns.

Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance.

Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.

Enable the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.

Enabling & Best Practice Sharing

Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.