Digital Marketing Manager, AWS Website, AWS Website

About the role

The AWS Website team is looking for an experienced, data-driven Digital Marketing Manager to join the AWS Channels Marketing team. The role will work with stakeholders to bring great digital experiences to life, driving strategy and creative for the websites’ biggest experiences with a mixture of white-glove creation, consultation on leveraging scalable website systems, and a test-and-learn roadmap. The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing digital experiences and experimental roadmaps from ideation through launch that drive against key KPIs. This role requires effective marketing partner communication skills, as well as a clear understanding of AWS brand guidelines and standards, website features and tools, and technical capabilities. The marketer will be responsible for overseeing end-to-end analysis and developing a test-and-learn roadmap.

Responsibilities

• Create world-class customer experiences on AWS digital properties
• Define, maintain, and enhance with the goal of raising customer awareness of and driving AWS demand
• Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch
• Work closely with the AWS business intelligence and operations, engineering, partner marketing, and/or product management teams to define and improve website instrumentation, multivariate testing, and other relevant website intelligence
• Identify and optimize internal web authoring workflows to create efficiencies and process standards
• Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience managing or working within cross-functional marketing and creative teams
• Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS

Preferred qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience working in ticketing platforms such as Asana, JIRA, Workfront, or similar tools