Digital Marketing Manager

About the role

Triple Shift is a growing group of bowling and entertainment venues committed to delivering exceptional guest experiences across multiple locations. Our business blends hospitality, entertainment, and events, making digital engagement a critical driver of traffic, bookings, and brand loyalty.

Position summary

The Digital Marketing Manager will own and execute the company's digital ecosystem, including website management, CRM operations, and coordination with an external paid media agency.

Responsibilities

• Own and manage the company's website, ensuring it is optimized for user experience, conversion, and brand consistency
• Oversee CRM operations, including email marketing, customer segmentation, and lifecycle campaigns to drive repeat visits and loyalty
• Coordinate with an external paid media agency to align digital advertising efforts with broader marketing strategies
• Analyze digital performance metrics and provide actionable insights to improve traffic, engagement, and bookings
• Collaborate with venue teams to ensure digital promotions and events are accurately represented across all channels
• Manage digital content calendars and ensure timely execution of campaigns
• Stay current with digital marketing trends and recommend new tools or strategies to enhance performance

Qualifications

• Proven experience as a Digital Marketing Manager or similar role, preferably in hospitality, entertainment, or multi-location retail
• Strong experience with website management platforms (e.g., WordPress, Shopify, or similar CMS)
• Hands-on experience with CRM tools (e.g., Salesforce, HubSpot, or similar) and email marketing platforms
• Demonstrated ability to coordinate with external agencies and manage paid media campaigns
• Analytical mindset with proficiency in Google Analytics, reporting tools, and data-driven decision making
• Excellent project management and communication skills
• Ability to work onsite in Illinois and travel to venue locations as needed

Skills

• SEO and SEM best practices
• Content strategy and development
• Customer segmentation and lifecycle marketing
• A/B testing and conversion rate optimization
• Budget management for digital initiatives

Pay

USD 73,218 per year

Schedule

Full-time (Not an internship)