Digital Marketing Experience Lead

About the role

The Marketing Experience Design Team (MXD) sets the standards, patterns, and guidance that help marketing teams deliver consistent, high-quality digital experiences at scale across web, email, mobile app, and social channels.

Responsibilities

• Own and evolve the UX strategy and standards for digital marketing experiences across web, email, mobile app, and social.
• Translate marketing goals, client needs, content strategy, AI opportunities, and technology considerations into clear experience guidance for marketing teams.
• Create reusable patterns, templates, modules, frameworks, and best practices that help teams deliver faster and more consistently.
• Define and evolve design system guidance, with a strong understanding of components, patterns, accessibility, and channel standards.
• Apply AI tools and workflows to support discovery, synthesis, ideation, content exploration, prototyping, and workflow acceleration.
• Partner with marketing, content, product, engineering, analytics, legal/compliance, vendor, and channel teams to align decisions and remove barriers.
• Influence adoption of standards through practical guidance, stakeholder alignment, communication, and enablement.

Requirements

• 8+ years of relevant experience in UX design, digital marketing experience, interaction design, product design, content strategy, or equivalent roles.
• Experience leading UX or experience standards work across digital marketing channels, including web, email, and mobile.
• Strong understanding of content strategy and structure, information architecture, and taxonomy.
• Experience using and contributing to design systems, with proficiency in Figma and applied use of AI tools or AI-enabled workflows as part of the design process.
• Ability to communicate clearly, influence without direct authority, build alignment, and form strong cross-functional partnerships.
• Online portfolio demonstrating design thinking, problem-solving, and client-centered digital experience outcomes.

Preferred Qualifications

• Background creating marketing standards, templates, reusable components, or channel guidance that enables teams to deliver at scale.
• Familiarity with modern content management systems and development platforms like Sanity and Vercel.
• Experience supporting client-facing experiences in regulated industries, financial services, complex enterprises, or large matrixed organizations.
• Ability to mentor designers and help teams adopt new standards, tools, and ways of working.

Benefits

At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you – both today and in the future:

• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance