Digital Marketing Executive

About the role

We are seeking a Digital Marketing Executive to oversee the digital marketing of a selected number of our clients and brands. The ideal candidate will act as a direct liaison with our clients, working within a highly dynamic team in a fast-moving environment to create meaningful engagement through social media platforms and websites or eShops, constantly striving to increase brand engagement.

The role requires an energetic and innovative individual passionate about marketing, who lives and breathes social media, communicates easily in English, writes compelling content with a creative flair, and possesses design capabilities. You will report directly to the Managing Director and work closely with the Communiqué team.

Responsibilities

• Plan and execute marketing and social media strategies to drive traffic and engagement to social media pages and websites.
• Produce written, digital, and animated content for social media channels, primarily on Facebook and Instagram, but also including LinkedIn, Twitter, and TikTok.
• Monitor the ongoing digital presence and suggest solutions to increase visibility and engagement.
• Research influencer marketing, source talent, and manage collaborations and brand ambassadors.
• Manage and maintain websites, including the company website and eShops.
• Work on briefs and prepare presentations for marketing campaigns.
• Create monthly plans and produce competitor analysis reports to measure the success and performance of digital media campaigns.
• Develop, manage, and monitor paid campaigns daily.
• Ensure social media campaigns align with budgets and keep budget records up to date.
• Engage with audiences and respond accordingly.
• Stay up to date with social media and digital trends.
• Regularly monitor competitor social media sites.
• Perform ad-hoc marketing tasks and projects as assigned.
• Assist in photoshoots, brand activations, and the organization of events and webinars.

Requirements

• Degree in marketing, communications, journalism, or a related discipline (or equivalent experience).
• Excellent command of the English language, with strong copywriting and copy-editing skills.
• Minimum 2–3 years of solid experience in digital marketing and social media management.
• Proficiency in Adobe Creative Suite, MS Suite, or content tools such as Canva.
• Capability to create content with photography and video for social media platforms.
• Experience with Facebook Business Manager, Google Ads, and Google Analytics (essential).
• Website management skills and knowledge of WordPress and MailChimp.
• A qualification in graphic, digital, or website design will be considered an asset.