Digital Marketing Director (Remote, Boston)

Full‑time, remote (USA, Canada, or South Africa)

About the Role

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Digital Marketing Director you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. Right now nobody owns this function, which is the whole reason this seat is open. This is a management seat, not a senior individual contributor one. You will not be building campaigns, and on technical SEO your strategist will know more than you do. That is the arrangement, not a gap. You carry channel strategy and where budget goes as accounts scale. The strategists carry the execution of it, and you carry whether the department delivers.

What You Own

• Set and maintain quality standards for the PPC and SEO strategists, including audits, work checks, and reporting criteria.
• Own client results across the whole function, ensuring honest reporting and accurate attribution/GA4.
• Escalate at‑risk accounts: diagnose issues, direct the strategist to fix them, and join the client call.
• Define channel strategy and budget allocation as accounts scale.
• Communicate credible deliverables to sales before they are sold.
• Develop the hiring plan for the department and conduct first‑round interviews within about a quarter.

What You Need

• 7+ years of experience across paid media and SEO, with responsibility for both channels.
• Deep expertise in Google Ads, GA4, Search Console, Meta, and Microsoft Ads sufficient to evaluate work quality.
• Proven account turnaround: clear before/after metrics and a solid explanation of why the change worked.
• Comfortable being the client‑facing owner when an account is underperforming.
• Agency experience managing multiple accounts simultaneously.
• Prior experience supervising strategists or specialists, including performance reviews and performance‑management decisions.
• Must have directly managed people’s reviews, development, or performance; candidates who have never overseen anyone are not eligible.
• Not suitable for candidates who have only ever run a single channel, worked in‑house on a single brand, or prefer to continue building campaigns themselves.

Process

Three conversations, then a decision: a 30‑minute screen with our recruiter, a first round with the founder this seat reports to, and a final interview. No take‑home project and no panel interview.

How to Apply

• Complete four fields at the provided link.
• Take a short 6‑minute Predictive Index assessment.
• Use the same email throughout the process.
• No cover letter required.