Digital Marketing Coordinator - UNC Chapel Hill - UNC - Chase Dining

We are seeking a dynamic Digital Marketing Coordinator to join our Guest Experience team at the University of Carolina at Chapel Hill (Carolina Dining Services). The ideal candidate is a proficient photo/video digital marketer who strives to elevate our guest experience through effective communication on social media, email, and website platforms.

About the role

This role involves collaborating with the Guest Experience team to drive follower growth, increase engagement, and drive meal plan sales. As a member of the Guest Experience team, this position will closely collaborate with the onsite Operations team and Corporate Marketing team to bring to life the visions and missions of both Aramark and our clients. The Digital Marketing Coordinator serves as a champion, guardian, advocate, and ambassador of the brand. They will provide support for all local engagement activities, both partner and consumer-facing, including written and verbal communications, events, and community engagement.

Responsibilities

• Write and curate video and photography for the Carolina Dining Services website, social media platforms, and digital newsletters.
• Support the development, implementation, and execution of the client’s brand strategy.
• Maintain all social media platforms, developing and executing innovative content and strategies.
• Ensure rapid turnaround and timely delivery of completed content meeting project deadlines.
• Execute results-driven campaigns for social media platforms such as Facebook and Instagram.
• Utilize analytics to inform decisions on strategy, content, and engagement, tracking effectiveness through measurable goals.
• Provide basic leadership and direction to social media interns.
• Manage website content, enhancements, and further development.
• Execute on-site market research initiatives including digital surveys.
• Drive innovation via technology, providing a strategic marketing plan as well as implementation support for multiple platforms such as digital screens and mobile applications.
• Support the operations team in executing innovation launches that drive profit growth.
• Stay up-to-date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team.
• Support the development and implementation of internal marketing strategies to drive meal plan sales, increase engagement, promote thought leadership, and develop brand awareness.

Requirements

• 1-2 years of diverse experience working in marketing, social media, or similar roles preferred.
• Advanced knowledge of Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools with an eye for design.
• Previous experience with photo and video projects, including shooting and editing.
• Ability to multi-task and prioritize multiple projects and deadlines simultaneously.
• Detail-oriented approach with the ability to work under pressure to meet deadlines.
• Excellent critical thinking, interpersonal, communication, and problem-solving skills.
• Self-starter who can work independently or collaboratively with a team of creators and project managers.

Qualifications

Bachelor's degree in marketing, media, communications, or a related field (preferred).