Digital Marketing Content Creator

FLSA: Non-Exempt | Salary: $22.00 hourly | Work Days: 240 | Location: Communications / Muscogee County Public Education Center | Reports to: Director of Communications

Primary Function

The Digital Marketing Content Creator provides key support to the Director of Communications at Muscogee County School District, enhancing the district’s digital engagement and brand visibility. This position is responsible for developing, curating, and publishing compelling digital content across MCSD's official platforms to inform, inspire, and connect internal and external stakeholders—including students, parents, staff, and the broader community. The role upholds and reflects the district’s commitment to transparency, educational excellence, and community engagement by producing high-quality multimedia content aligned with the district’s strategic communications priorities. Working under the direction of the Director of Communications, this role helps tell the district’s story through creative visuals, video, photography, and messaging that celebrate student and staff achievements, support timely public information campaigns, and amplify the district’s mission of equipping all students to succeed.

Requirements

• Bachelor’s degree or currently working toward a degree in a job-related area with an emphasis in digital content creation, web and digital design, film or audio production, digital media, or digital marketing design. Film and production experience preferred.
• Equivalency: Bachelor’s degree in a relevant field or certification in a job-related area, plus two years of successful professional experience developing, managing, and executing strategic digital content/project management for an organization involving marketing campaigns, storytelling, and social media engagement.
• Job-related experience within a specialized field is required.
• Physical demands: The role requires some lifting, carrying, pushing, and/or pulling, as well as significant fine finger dexterity. Generally, the job requires 60% sitting, 15% walking, and 25% standing. The environment is generally clean and healthy.

Skills & Abilities

Knowledge: Ability to perform algebra and/or geometry; read technical information; compose a variety of documents; facilitate group discussions; and solve practical problems.

Skills: Ability to perform multiple, technical tasks with a potential need to upgrade skills. Specific skills include excellent written and oral communication; best practices for digital content planning, organizational project management, design and layout, branding, and multimedia best practices for internal and external communications.

Abilities: Ability to schedule activities, meetings, and/or events; gather, collate, and classify data; and operate equipment using standardized methods. Flexibility to work independently and with diverse groups, analyze varied data, and solve problems. Ability to work with a wide variety of individuals and data types.

Responsibilities

• Research, film, and edit content (videos, images, social media posts) tailored for MCSD’s social media channels (Facebook, Instagram, YouTube, etc.).
• Develop and maintain content calendars to align with marketing goals, product launches, and brand campaigns.
• Manage in-house studio, coordinate schedules, and produce content.
• Incorporate search engine optimization (SEO) best practices into written and video content to increase visibility and drive organic traffic.
• Post content, manage social media channels, and engage with followers to build a loyal community.
• Monitor content performance (views, engagement, conversion rates) using tools like Google Analytics and Meta Business Suite, adapting strategies based on data.
• Ensure all content maintains a consistent brand voice, style, and quality.
• Work with cross-functional teams, including other divisions/departments, to develop campaigns.
• Stay up-to-date with the latest digital marketing trends, social media trends, and algorithm changes.
• Collaborate with the Communications Marketing Specialist on publishing and distributing content across various online platforms, such as social media, websites, and video platforms.
• Demonstrate prompt and regular attendance.
• Develop, implement, and execute special projects as assigned by the Director of Communications.
• Ensure content is polished and visually appealing using editing tools and software.
• Implement digital content strategies that align with the district’s strategic priorities.
• Interact with followers and subscribers to foster engagement and build a loyal audience.
• Perform other related duties as assigned by the Director of Communications.
• Provide digital content creation for all internal and external public engagement events (may include morning, evening, and weekend activities/meetings) to support the Office of Communications.

Software & Tools

• Envato, Camtasia, Adobe Premiere, Adobe Photoshop, Adobe Illustrator, Canva.
• Google Analytics, Meta Business Suite.