Digital Marketing & Content Coordinator

About the role

The C. Harper Auto Group is seeking a creative, detail-oriented, and results-driven Digital Marketing & Content Coordinator to manage and optimize our online presence. This role involves overseeing digital marketing efforts, coordinating with external partners, and ensuring high-quality digital content that aligns with our brand. With over 41 years of automotive excellence and a team of over 400 employees, we’re looking for a passionate marketing professional to help elevate our brand presence across the Greater Pittsburgh and Tri-State areas. This role offers the opportunity to shape and lead digital marketing initiatives in a fast-paced, competitive industry.

Responsibilities

• Serve as the primary liaison with our advertising agency to execute digital campaigns across multiple platforms.
• Manage and maintain the company website, ensuring accurate, engaging, and up-to-date content.
• Oversee inventory feeds and ensure seamless integration with digital platforms for maximum engagement.
• Work closely with brand digital representatives to align strategies, promotions, and creative assets.
• Collaborate with photographers, ensuring high-quality images that meet brand standards for use across digital platforms.
• Develop and create engaging content for social media, blogs, and websites — including graphics, videos, reels, and copywriting.
• Ensure consistency of brand voice and messaging across all digital touchpoints, including website, social media, and email.
• Maintain a strong presence across various social media platforms, fostering engagement and brand awareness.
• Optimize SEO strategies and content to enhance online visibility and drive organic traffic to all digital platforms.
• Monitor and analyze website performance and campaign results using tools like Google Analytics and social media insights, providing data-driven recommendations.
• Track marketing KPIs and provide reports on campaign performance, website analytics, and ROI.
• Coordinate email marketing campaigns and other digital initiatives to drive customer engagement, retention, and conversions.
• Implement targeted marketing strategies that enhance customer interaction and lead generation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience in digital marketing, website management, or content coordination.
• Familiarity with SEO, Google Analytics, and content management systems (CMS) preferred.
• Experience with multi-location or franchise marketing is a plus.

Skills

• Proven ability to manage digital campaigns and work cross-functionally with internal teams and external agencies.
• Proficiency with digital marketing tools, CRM systems, Google Analytics, and advertising platforms (Meta, Google Ads, etc.).
• Strong project management skills with the ability to handle multiple campaigns and tasks simultaneously.
• Excellent communication, copywriting, and storytelling skills.
• Creative mindset with an analytical approach to marketing and content creation.
• Highly motivated, detail-oriented, and able to thrive in a fast-paced environment.
• Passion for the automotive industry and customer experience.
• Creative, adaptable, and professional in all aspects of work.

Benefits

• Competitive salaried pay plans that exceed automotive industry marketing compensation norms.
• Full Medical, Dental, and Vision Insurance (5 plan options, including a no-cost employee option).
• 401k Plan with Annual Company Contribution.
• Paid Time Off starting on your 1st day of employment.
• Short-Term Disability and Life Insurance at no cost to the employee (with additional buy-up options).
• Opportunities for advancement in a stable and growing organization that has been locally trusted for over 40 years.

About Us

At The C. Harper Auto Group, we’re more than just a dealership — we’re a staple in the Pittsburgh region. With 11 brands across 7 locations, we’re redefining the car buying experience and reshaping automotive marketing. We believe in exceeding expectations and it starts with the people we hire. Family values, innovation, and a relentless drive to stand out define who we are. Join us in continuing this legacy and driving the future of automotive retail.