Digital Marketing & Commerce Coordinator

Position Purpose

The Digital Marketing & Commerce Coordinator supports digital marketing, ecommerce, customer engagement, creative content, and related digital initiatives across Ho-Chunk Trading Group businesses and the Retail Operations Division. The position supports multiple businesses, brands, and customer-facing locations, including Pony Express C-Stores, SweetWater Cafés, SweetGrass Trading Company, Tribal Tea Co., and other assigned businesses and initiatives.

Scope of Responsibility

The position is accountable for day-to-day digital execution across supported businesses, brands, and retail locations and works with business leaders, Retail Operations, location managers, vendors, brand resources, and Corporate IT. In simple terms: The Digital Marketing & Commerce Coordinator owns the day-to-day coordination and execution of digital marketing, ecommerce, loyalty, website, creative, and related digital work.

Primary Responsibilities

• Digital Marketing, Social Media, and Creative Content:
  • Manage social media channels, content calendars, digital communications, Google Business Profiles, and other customer-facing digital listings across supported businesses and locations.
  • Create and publish content supporting promotions, products, events, community initiatives, and other business priorities; monitor messages, comments, reviews, and reputation activity and coordinate appropriate responses.
  • Create routine digital and print materials using Adobe Creative Cloud, Canva, or similar tools, including social graphics, website assets, signage, menus, email graphics, and promotional materials.
  • Capture and edit basic photography and video and apply established brand standards, coordinating higher-level brand or specialized design needs with appropriate creative resources.
  • Support multi-channel campaigns across social media, websites, ecommerce, email, loyalty, digital advertising, and in-store promotion.
• Ecommerce and Website Management:
  • Support day-to-day administration of company websites and ecommerce platforms, including product listings, descriptions, images, pricing, promotions, menus, hours, and other customer-facing content.
  • Support online merchandising, product launches, bundles, seasonal promotions, and other ecommerce initiatives.
  • Coordinate routine website updates, enhancements, troubleshooting, and vendor requests.
  • Identify practical opportunities to improve website usability, customer experience, product presentation, and ecommerce performance.
• Loyalty and Customer Engagement:
  • Support ongoing administration, promotion, and improvement of customer loyalty and rewards programs.
  • Coordinate loyalty initiatives with Retail Operations, location managers, vendors, system owners, and other stakeholders, including testing, offers, campaigns, customer communications, enrollment, and program adoption.
  • Serve as project lead or business-side coordinator for assigned loyalty and other customer-facing digital initiatives.
  • Monitor available loyalty and customer-engagement performance information and recommend practical improvements.
• Analytics and Digital Platforms:
  • Monitor and report relevant performance metrics across websites, ecommerce, social media, loyalty, email, and digital campaigns using Google Analytics and other available tools.
  • Provide practical reporting and recommendations that help connect digital activity to business outcomes when data is available.
  • Perform routine administration, content or configuration changes, and first-level troubleshooting for assigned digital platforms within the employee's training and access.
  • Coordinate infrastructure, cybersecurity, networking, hardware, and advanced technical matters with Corporate IT or the appropriate vendor.
• Cross-Functional Projects and Support:
  • Lead or support assigned digital, ecommerce, marketing, customer-experience, and business-improvement projects.
  • Coordinate project timelines, stakeholders, vendors, testing, documentation, implementation, and follow-through.
  • Research and help implement new digital tools, platforms, and capabilities as business needs arise.
  • Maintain organized documentation of key digital platforms, vendors, processes, administrative ownership, and company-controlled accounts, and escalate significant priority conflicts to the Sr. Director.

Decision-Making Authority

• Execute routine digital content, website updates, approved campaigns, and platform changes within established priorities and brand standards.
• Organize and coordinate assigned projects, stakeholders, vendors, timelines, testing, and implementation.
• Recommend improvements to websites, ecommerce, loyalty, campaigns, customer engagement, and digital processes.
• Coordinate loyalty and promotional execution while deferring pricing, program economics, major rules, and other material business decisions to the accountable business leader.
• Escalate contracts, significant expenditures, legal or compliance concerns, reputational risk, advanced technical issues, and matters outside delegated authority.

Success Measures

Success in this role will be measured by:

• Consistent, accurate, and professional digital execution across supported businesses and locations.
• Current and accurate websites, ecommerce content, digital listings, product information, menus, and promotional materials.
• Effective implementation and support of loyalty, customer-engagement, campaigns, and assigned digital projects.
• Quality and consistency of creative content and brand execution.
• Useful performance reporting, practical recommendations, and appropriate follow-through.
• Effective coordination with business leaders, Retail Operations, location managers, vendors, and support resources, including appropriate escalation of significant issues.

Reporting Structure

Sr. Director ↓ Digital Marketing & Commerce Coordinator. The position is a shared digital resource across Ho-Chunk Trading Group and Retail Operations. Business leaders retain commercial and operational decision authority within their areas.

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, ecommerce, or a related field preferred; equivalent education and experience will be considered.
• Candidates should demonstrate strong communication, organization, and digital problem-solving skills, with ability in several areas such as social media, websites, ecommerce, graphic design, analytics, loyalty programs, or digital projects.
• Basic knowledge of search engine optimization (SEO) and digital search best practices is preferred.
• Comfort learning new platforms is important.
• Portfolio or work examples are strongly preferred.
• Travel to supported locations may be required.