Digital Marketing:

Responsibilities

• Support in content creation and curating
• Support in SEO planning and research
• Posting on Facebook, Twitter & Other Social Media Sites
• Link building activities including blogger/journalist outreach
• SEO development Activities
• Special Projects assigned by Senior Management
• Contribute in completing our Marketing plan
• Conduct research to keep blogs and posts interesting, informative and interactive
• Responds to posts or comments to bring value to company
• Think strategically and provide creative solutions
• Build relationships with specific partners at all levels -- from interns to academic and administrative leadership
• Participate in Company Wide Professional Development initiatives

Qualifications

• Have experience or coursework in marketing and/or web technology.
• Be technology literate. Tech geeks welcome!
• Be a fast learner with a good attitude.
• Knowledge of SEO/PPC, web copywriting best practices, web marketing and social media (Twitter/Facebook/LinkedIn) is a big plus.
• Must have in-depth knowledge of social media marketing and advertising.
• Experience with social media sites, specifically Facebook, Twitter, Instagram (additional knowledge of other channels a plus).
• Excellent verbal and written skills.
• Degree or currently majoring in Communications, Public Relations, Digital Media, Marketing, Advertising, or similar background.
• Strong research ability, to find new content to share.
• Ability to produce and progress an agenda autonomously, without frequent direction or check-ins.
• Interest in educational technologies, innovative business models, and digitization of education a plus.