Digital Marketing Associate

Position Summary

The Digital Marketing Associate supports the execution and optimization of Prospera Market Strategies' digital marketing programs across various channels. Working closely with the Director of Integrated Marketing and broader Marketing and Business Development teams, this role translates marketing strategies into coordinated digital campaigns.

Key Responsibilities

• Digital Campaign Execution

• Execute integrated digital campaigns across email, websites, social media, paid media, webinars, and other digital channels.
• Partner with the Director of Integrated Marketing to translate campaign strategies into detailed execution plans, workflows, timelines, and deliverables.
• Build, test, deploy, and monitor email campaigns, landing pages, forms, digital advertising, and other campaign components.
• Cook up and coordinate campaign execution across Marketing, Creative, Business Development, Learning & Development, Compliance, and external partners.
• Support digital activation surrounding product initiatives, conferences, educational programs, thought leadership, and other strategic priorities.

• Email Marketing & Marketing Automation

• Manage day-to-day execution of email marketing campaigns, including audience segmentation, list management, testing, deployment, and reporting.
• Build automated workflows and nurture programs designed to deepen engagement with attorneys, consultants, financial advisors, claimants, and other Prospera audiences.
• Maintain campaign calendars and audience governance to ensure communications are coordinated, relevant, and appropriately targeted.
• Identify opportunities to improve personalization, segmentation, and lifecycle engagement.

• CRM & Lead Management

• Support CRM and marketing automation initiatives that improve visibility into audience engagement and business development opportunities.
• Partner with Business Development to establish processes for lead capture, qualification, routing, tracking, and follow up.
• Help maintain accurate campaign and engagement data within CRM and marketing platforms.
• Support development of audience segments, engagement scoring, and other tools that improve targeting and follow up effectiveness.

• Website & Digital Experience

• Support ongoing management and optimization of the Prospera website and other digital properties.
• Coordinate website content updates, landing pages, campaign experiences, and calls to action in partnership with Creative and Integrated Marketing.
• Support SEO and search visibility initiatives.
• Monitor website traffic, visitor behavior, engagement, and conversion activity and identify opportunities for improvement.
• Help ensure digital experiences remain current, intuitive, brand consistent, and aligned with business objectives.

• Social Media & Digital Advertising

• Support execution of Prospera's organic and paid social media programs.
• Coordinate campaign content and distribution across LinkedIn and other relevant platforms.
• Aid in paid digital campaigns, including audience targeting, campaign setup, monitoring, and performance reporting.
• Work with internal teams and external partners to continuously improve digital reach, engagement, and campaign effectiveness.

• Sales & Business Development Enablement

• Partner with Business Development to translate growth priorities into targeted digital marketing initiatives.
• Support development and digital distribution of materials that help BD teams engage attorneys, consultants, financial advisors, and strategic partners.
• Cook up digital outreach before and after conferences, webinars, meetings, and other relationship development opportunities.
• Help connect marketing engagement data with appropriate business development follow up.

• Measurement, Reporting & Optimization

• Track performance across email, website, social media, digital advertising, webinars, and other digital channels.
• Develop recurring reporting that provides visibility into audience growth, engagement, conversion, and campaign performance.
• Analyze results and identify opportunities to improve targeting, messaging, channel selection, and overall campaign effectiveness.
• Partner with the Director of Integrated Marketing to establish benchmarks and KPIs and continuously optimize programs based on performance.

Qualifications

• Experience

• 3 to 5 years of experience in digital marketing, integrated marketing, demand generation, marketing automation, or a related discipline.
• Experience executing multi-channel digital marketing campaigns.
• Financial services, insurance, legal, professional services, or another regulated industry experience preferred.
• Experience working collaboratively with sales or business development teams is strongly preferred.

• Skills & Competencies

• Strong understanding of email marketing, digital campaigns, social media, website management, and marketing automation.
• Experience with CRM and marketing automation platforms.
• Working knowledge of digital analytics, campaign measurement, SEO, paid media, and audience segmentation.
• Strong project management skills with the ability to manage multiple initiatives and deadlines simultaneously.
• Excellent written communication skills and strong attention to detail.
• An analytical mindset with an interest in using data to improve marketing effectiveness.
• Ability to operate effectively in a fast-paced, evolving environment.
• Comfortable working both independently and collaboratively across teams.

• Technical Skills

• Experience with some combination of the following is preferred:
• Salesforce or comparable CRM platform
• Marketing automation and email marketing platforms
• Google Analytics and related digital analytics tools
• WordPress or comparable content management systems
• LinkedIn Campaign Manager and social media platforms
• SEO and paid search tools