Digital Marketing Associate
About Inhabit
Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance.
About Blue Tent
Bluetent is a part of the Inhabit brand and is a top-tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high-quality digital and email marketing services. We are a group of travel enthusiasts who bring our passion for life to the work we do every day.
Job Description Summary
Bluetent is seeking an enthusiastic and experienced Digital Marketing Associate (With a focus in PPC) to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The Associate is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.
What You’ll Do (Functions & Responsibilities)
- Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the vacation rental vertical
- Maintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approach
- Able to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction
- Provide budget recommendations based on seasonality, search impression share, and client goals
- Analyze historical data and optimize for online revenue and maximizing conversions
- Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas
- Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem
Qualifications
- Minimum of 3 years at a digital agency in a client-facing Digital Advertising Specialist / PPC role
- Experience setting up and managing campaigns end-to-end in Google Ads and Microsoft Ads is required
- Strong understanding of paid search advertising and its value as part of a client’s digital marketing mix
- Ability to interpret and analyze data in Google Analytics 4
- Have an aptitude for data analysis and problem-solving
- Looker (formerly Google Data Studio) Reporting experience is a plus
- Able to communicate via email, phone, and video chat effectively and confidently with clients
- Able to multi-task with ease and handle competing priorities
- Excellent organizational skills
- Must be a team player that is also comfortable working independently
- A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed
Benefits
- Competitive Pay
- Health Insurance: Medical, Dental, Vision and Prescription Plans
- Health Savings Account
- Flexible Spending Account
- Dependent Flexible Spending Account
- Critical Illness
- Accident
- Retail Savings Plan (401K) with discretionary company match
- Short and Long Term Disability
- Company-paid $25,000.00 life insurance
- Supplemental Life and AD&D Insurance
- Employee Assistance Program
- Paid Holidays
- Paid Vacation
- Paid Volunteer Time
- Inhabit Employee Discount Programs