Digital Marketing and Content Strategist

About the Role

This is a new kind of marketing role. You’ll use AI tools as your primary production method and bring strategic judgment, brand sensibility, creative writing, and analytical rigor that AI can’t. You’ll own the daily output engine for email, blog/SEO, and ad creative while also overseeing the internal processes and team that executes on your vision for producing original photography and video to feed generative tools.

Key Responsibilities

• Write and publish SEO/AIEO‑optimized blog posts and recipe pages, applying editorial judgment for personal targeting, brand voice, and product accuracy, and driving specific search engine and LLM optimization strategies.
• Build and send email campaigns, and manage lifecycle flow builds to meet strategic email goals and metrics.
• Produce ad creative, social assets, and promotional graphics using AI‑assisted design tools in support of D2C e‑commerce sales plans.
• Build and maintain the AI creative workflow system, including measurement and ongoing optimization.
• Execute the full‑year campaign calendar with personal‑segmented content across email, blog, social, and advertising.
• Manage and maintain the campaign calendar, filling it with personal‑segmented content and leading the content planning process with photographers, videographers, chefs, product development, social media, communications, and other team members.
• Oversee and lead content shoots to develop assets that feed campaigns and calendar programs.
• Collaborate with the Creative Manager on brand consistency, with the photographer/videographer on content integration, and with social media and earned‑media channel owners.

Qualifications

• 3+ years in content marketing, growth marketing, or a hybrid digital marketing role.
• Demonstrated AI tool proficiency and genuine passion for AI‑enabled content and workflow development.
• Strong writing and editing skills with the ability to adapt tone across different customer personas.
• Proficiency in at least one email platform (Klaviyo strongly preferred), including campaign builds, flow architecture, and segmentation.
• Working knowledge of Shopify Plus (or comparable e‑commerce platform), including app management and basic analytics.
• Comfort with data: ability to build dashboards, interpret trends, and turn analytics into action.
• Design sensibility—understanding of layout, typography, color, and visual hierarchy—with working proficiency in Canva or comparable tools.
• Self‑directed with strong project‑management instincts; able to own an editorial calendar, production queue, and tech stack without daily supervision.
• Willingness to travel between PS Seasoning locations in Richfield, Iron Ridge, and Hartford as needed.
• Preferred: experience building and optimizing Klaviyo flows and automated email sequences.
• Preferred: familiarity with Shopify app ecosystem, Liquid theme basics, and CRO tools.
• Preferred: experience with SEO/AIEO content strategy and technical SEO fundamentals (schema, site speed, Search Console).
• Preferred: exposure to prompt engineering, AI workflow building, or automation tools.
• Preferred: experience in food, CPG, or specialty e‑commerce.

Benefits

PS Seasoning is a growing company that values innovation, creativity, and execution. Our teams have the autonomy to make an immediate impact and work in a passionate, food‑forward culture.

• Competitive pay
• Health, dental, vision, and life insurance
• 401(k) with company match
• Paid holidays and vacation
• 50% off employee discount
• Employee appreciation events
• Delicious smells