Jobs · Management · North Carolina

Digital Marketing Analyst Intern

Pillar4 Media · Charlotte, NC · 1 mo ago
ManagementTemporary
We need to output HTML fragment with sections only if posting has real specific content. We need to extract sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate etc. Must preserve all substantive info. We need to decide which sections have content. From posting: - Intro: "As an intern at Pillar4 Media, you'll have the opportunity to get real-world, hands-on experience..." That's about the role. Could be "About the role". We'll put that in

    . - "What Our Team Does" with bullet list: Analyze revenue..., Actively manage..., Build tools..., Collaborate..., Own key initiatives... That's responsibilities. - "The types of projects you will work on As a Digital Marketing Analyst Intern, You Will ..." then list: Dive into large datasets..., Learn how to navigate..., Support keyword-level analysis..., Turn complex datasets..., Design and run experiments..., Build, clean, and analyze data..., Own tests and contribute... That's also responsibilities/duties. - "By the end of the summer you will Gain hands-on experience..." That's outcomes/qualifications/skills? Could be "Skills" or "Qualifications". Might be "What you'll learn". Could be placed under "Skills" or "Qualifications". We'll decide. - "Internship Role Placements For summer 2027..." with team descriptions: Paid Media, Product, Revenue Operations. That's more about role placements; could be part of "About the role" or separate "Role Placements". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put team placements under "About the role" or maybe "Qualifications". Probably "About the role" includes description of role and placements. - "What it Takes to Be an Intern at Pillar4" with bullet list: Openness to feedback..., Strong communication skills..., Pillar4 Culture buy-in..., Entrepreneurial spirit... That's requirements/qualifications/skills. Could be "Requirements" or "Skills". We'll treat as "Requirements". - "Why You Should Join Us For the Summer" with bullet list: Results, Stability, Exposure, Market Landscape, Career Growth, Learning, Impact Focused, Fun. That's benefits/why join. Could be "Benefits". We'll put under Benefits. - "Who We Are" description about company, launched 2017, vision, mission, portfolio list. That's about company; could be part of "About the role" or maybe separate but not in allowed headings. Could be omitted? But we must preserve ALL substantive information. We could include under "About the role" as company overview. - "We Also Partner With..." etc. Also substantive. - EEO boilerplate etc to remove. - Immigration sponsorship note etc: that's also substantive? It's a note about immigration sponsorship. Might be considered boilerplate but it's specific to role. However instructions: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. Immigration sponsorship might be considered legal? It's about work authorization. Might be considered legal boilerplate. Safer to remove? The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. Immigration sponsorship is not explicitly listed, but could be considered legal. I'd keep it? Might be safer to remove as it's not core to role description. However it's substantive info about eligibility. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep it unless it's clearly boilerplate. It's a specific note about immigration sponsorship. I'd keep it maybe under a short p. But we have no heading for that; we could put under "About the role" as a note. We must not create Pay/Schedule/Benefits sections unless posting actually states them. Benefits we have from "Why You Should Join Us". That's benefits. So we can create Benefits section. Pay and Schedule: not mentioned. So omit those sections. Requirements: we have "What it Takes to Be an Intern at Pillar4". That's requirements. Qualifications: maybe we have "By the end of the summer you will..." which is outcomes, could be qualifications/skills. Could treat as "Skills". We'll have Skills section for what you'll learn. Responsibilities: we have "What Our Team Does" and "The types of projects you will work on". Combine. About the role: intro + team placements + company overview. Now we need to output HTML fragment with headings

    and appropriate

    or

    • . We must not repeat job title as heading. No job title appears. We must not include duplicated lines. We need to preserve all substantive info: need to include list items exactly as in text. Let's extract content. About the role: Paragraph: "As an intern at Pillar4 Media, you'll have the opportunity to get real-world, hands-on experience at one of the fastest growing digital media companies in the US. In addition to learning new skills and working directly with subject matter experts in SEO, editorial, creative, paid media, revenue operations and analytics, you'll get to work on meaningful projects that make a difference for consumers seeking to improve their health and wellness. Pillar4's mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health." Note there is a typo "to to". We'll keep as is. Then maybe add company overview: "Who We Are Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health. We Also Partner With The Leading Direct-to-consumer Brands In Our Markets To Grow Their Businesses Online. Our Current Portfolio Includes The Following Mattress Advisor, launched in 2017Mattress Nerd, acquired in 2018Sleepopolis, acquired in 2020Mattress Clarity, acquired in 2020Sleepyti.me, acquired in 2022Sleep Advisor, acquired in 2022The Fit House, launched in 2021Garage Gym Reviews, acquired in 2021Partnerships with leading direct-to-consumer brands and media companies to grow their businesses." We need to keep the list but it's a run-on; we can keep as paragraph. Then Internship Role Placements: "For summer 2027, interns who apply, interview, and accept an offer for the Digital Marketing Analyst intern position will be placed on a functional team. Please review the team descriptions below to accurately complete your application: Paid Media: As a Paid Media Intern, you'll get hands-on experience using Google Ads to manage Paid Search campaigns such as Best Protein Powders and Best Hair Growth Treatments. You'll analyze the customer funnel and turn daily insights into action by optimizing ad copy and budgets to maximize contribution margin, with your work showing up in live Google searches. You'll also research health & wellness brands, industries, and emerging trends to uncover breakthrough opportunities for the business.Product: As a Product Intern, you'll shape the on-site experience for millions of readers by designing and running A/B tests on page layouts, comparison features, and CTAs across brands like Sleepopolis and Garage Gym Reviews. You'll dig into analytics to find where readers hesitate, turn those insights into live experiments, and work alongside engineering, design, SEO, and editorial to see results within days.Revenue Operations: As a Revenue Operations Intern, you'll manage the P&L for one of our sites and gain exposure to all aspects of revenue creation (affiliate networks, panel and link creation, assembling deals, optimizations, data fidelity, and site performance). You'll analyze full funnel performance data across verticals such as sleep and nutrition translating that into recommendations that drive revenue growth, yield improvements on site, and efficiency across brands, pages and partnerships." We'll include that as part of About the role maybe as a separate paragraph. Now Responsibilities: combine "What Our Team Does" bullet list and "The types of projects you will work on" bullet list. What Our Team Does bullet list: - Analyze revenue, conversion, and traffic data to drive business decisions, optimize channels, and strengthen partnerships. - Actively manage and optimize paid media accounts across platforms like Google Ads, Microsoft Ads, and Facebook Ads. - Build tools, dashboards, and analytics solutions used daily by business leaders to monitor performance and uncover growth opportunities. - Collaborate with teams across SEO, Product, Engineering, and Design to identify areas for improvement and drive measurable results. - Own key initiatives that improve profitability, efficiency, and digital marketing performance. The types of projects you will work on bullet list (starting after "As a Digital Marketing Analyst Intern, You Will"): - Dive into large datasets to identify trends, optimize performance, and make actionable recommendations across sites, channels, pages. - Learn how to navigate and execute within digital advertising platforms such as Google Ads, Microsoft Ads, Facebook Ads, and Google Analytics. - Support keyword-level analysis, automated bidding strategies, creative testing, and campaign optimization to drive profitable growth. - Turn complex datasets into digestible analyses and visualizations using tools such as Excel, SQL, and PowerBI. - Design and run experiments across our portfolio to improve our users experience & improve yield" to what our team does (there's a weird quote; but we keep as is? Actually text: "Design and run experiments across our portfolio to improve our users experience & improve yield" to what our team does". Probably a mistake; we keep as "Design and run experiments across our portfolio to improve our users experience & improve yield".) - Build, clean, and analyze data to support daily decision-making and cross-functional projects. - Own tests and contribute to execution strategies, reporting back on results and insights to senior leaders. We'll combine both lists into one
        maybe. Now Requirements: "What it Takes to Be an Intern at Pillar4" bullet list: - Openness to feedback and collaboration. You'll be working closely with folks across different teams, so you'll need to be open to the process and accepting of feedback and critique. - Strong communication skills, with the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team. - Pillar4 Culture buy-in: Act with Focus, Get After It, Build the Team, and Grow Without Limits – those are our values, and we expect you to live them every day. - Entrepreneurial spirit: we act like entrepreneurs. Our team members are incredibly driven, agile, goal oriented, and are always up for a challenge. We'll put as
          . Now Skills: "By the end of the summer you will" bullet list: - Gain hands-on experience in digital marketing, analytics, and performance optimization. - Be well-versed in major advertising platforms (Google, Bing) and marketing analytics tools (Excel, SQL, PowerBI). - Understand how to gather, clean, analyze, and report on large datasets to influence business strategy. - Develop a comprehensive view of how Paid Media, SEO, Revenue Operations, Content, and UX work together to grow a digital business. - Share insights and test results with senior leaders, receiving direct feedback on strategy and execution. We'll put as
            . Now Benefits: "Why You Should Join Us For the Summer" bullet list: - Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition,

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