Digital Marketing Admin (Union, NJ)
Neuropath Behavioral Healthcare · Union, NJ · 2 wk ago
On-siteMarketing$20/hrFull-time
Responsibilities
- Research target audience preferences, behaviors, and emerging digital trends to guide marketing strategies.
- Create and publish engaging content (text, image, and video) tailored for each platform.
- Design and manage posts that drive engagement, sustain audience interest, and generate buzz around products and services.
- Monitor, analyze, and report on web traffic, SEO performance, and digital campaign effectiveness.
- Stay up to date with platform updates, algorithms, and best practices to maximize reach and visibility.
- Facilitate and assist in the training of new team members and interns on existing workflows and effective social media practices.
- Manage online conversations, engage with customers, and respond promptly and professionally to inquiries.
- Track, analyze, and report on customer feedback, online reviews, and overall brand sentiment.
- Develop and implement optimal posting schedules based on analytics and engagement metrics.
- Oversee the visual identity, branding, and layout of all social media accounts.
- Recommend and execute innovative strategies—such as promotions, contests, and targeted campaigns—to attract and retain customers.
Requirements
- Proven experience as a Social Media Administrator, Digital Marketing Coordinator, or in a related role.
- Demonstrated proficiency in managing and optimizing multiple social media platforms.
- Strong knowledge of SEO, keyword research, Google Analytics, and other performance tools.
- Ability to produce and deliver high-quality creative content (text, image, and video).
- Familiarity with digital marketing strategies, automation tools, and multi-channel campaign management.
- Awareness of emerging digital technologies with the ability to anticipate and act on future trends.
- Excellent written and verbal communication skills with strong attention to detail.
- Highly organized, analytical, and capable of managing multiple projects simultaneously.
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent practical experience).
Schedule
8-hour shift
Day shift
Monday to Friday
Benefits
- 401(k)
- Dental insurance
- Disability insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Pay
$20/hour