Digital Marketer

About the company

At Vicus Capital, we're not your typical investment management firm. With more than $3 billion in assets under management and a rapidly growing national presence, we're on a mission to redefine how financial advisors are supported. Headquartered in State College, PA, we offer industry-leading advisory platforms and a team culture that's as tight-knit and welcoming as it is high-performing. We believe in excellence, collaboration, and doing things the right way and we're looking for someone who shares that mindset.

Location: State College, PA (in-office position)

Benefits

• Competitive salary based on experience
• Health, dental, and vision insurance
• Group life and short-term disability insurance
• 401(k) plan with a safe harbor employer contribution
• A supportive, people-first culture where your work is valued and your growth is encouraged

Responsibilities

• Work closely with the Marketing Manager to develop and evolve digital marketing strategy for both Vicus Capital and our partner financial advisors
• Coordination and execution of online brand awareness campaigns, including email, social media, and paid advertising
• Collaborate with the Advisor Engagement and Business Development teams to align campaigns with firm and advisor priorities
• Conduct data analysis to track key performance indicators (KPIs) for online tools and campaigns; use reporting capabilities to inform future decision making
• Website optimization for SEO, AEO, and GEO
• Research market trends and A/B testing
• Develop and maintain editorial calendars for both corporate and financial advisor stakeholders

Requirements

• A self-starter with a high degree of professionalism
• Bachelor's degree and/or equivalent professional experience
• Basic knowledge of the following is preferred:
  • WordPress
  • SEO, AEO, and GEO
  • Adobe Creative Cloud
  • Frontend/backend web development language(s) such as JavaScript, HTML/CSS, Python, etc.
  • Google Analytics
  • ChatGPT, AI Agents
  • Paid digital advertising
• Willingness to learn new skills and apply them within the wealth planning and investment management industry
• Strong ability to manage multiple projects while keeping to assigned deadlines

Pay

Salary/Compensation: $40,000 - $60,000 per year