Digital Market & Analytic Lead
About The Job
Priority consideration will be given to applications received by July 17th
Primary Responsibilities
Lead Marketing Automation, Email Marketing, and Audience Engagement
Manage Analytics, Reporting, and Performance Measurement
Manage Digital Advertising and Search Marketing
Support Web Analytics and Digital Platform Integration
Qualifications
Bachelor’s degree in Marketing, Business Analytics, Communications, Digital Media, Information Systems, or a related field.
Four (4) years of professional experience in digital marketing, marketing analytics, marketing automation, paid media, or a related field.
Experience managing paid digital advertising campaigns across search, social, display, or related platforms.
Experience developing and executing email marketing campaigns and marketing automation workflows.
Experience building dashboards, reports, and performance measurement frameworks using multiple data sources.
Preferred Qualifications
Experience working in higher education, enrollment marketing, advancement communications, or a research-intensive organization.
Experience managing enterprise marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Eloqua, or similar systems.
Experience implementing audience segmentation, lifecycle marketing, and CRM-based communication strategies.
Google Analytics, Google Ads, Salesforce, HubSpot, or related professional certifications.
Experience developing executive-level dashboards and marketing performance reports.
Experience utilizing artificial intelligence and automation tools to support campaign optimization, audience targeting, and content testing.
Familiarity with web content management systems and digital experience platforms.
Experience managing multi-channel marketing campaigns with measurable conversion objectives.
Strong analytical, problem-solving, and data interpretation skills.
Excellent written, verbal, and interpersonal communication skills.