Digital Lead, App & Capabilities

About the role

EVEREVE inspires women to move forward in their fashion so that they feel fully alive. By offering modern, curated trends from 150+ brands, including our own best-selling line—along with warm, genuine advice—we deliver a styling experience made personal. Our 110+ stores, booming e-commerce business, and fast-growing subscription box service, Trendsend, reach over two million customers every year. Living our core brand values and treating everyone with HEART (humility, empathy, authenticity, relationships, tenacity) creates a shared purpose and collaborative community—and it's also a key part of our success. Join our team to help shape the future of an ever-growing, ever-evolving brand Reports to: Director, Site Merchandising | Level: 5 This role is onsite at our Edina, MN Headquarters, it is not a remote position.

Responsibilities

• The Digital Lead, App & Partner Capabilities is responsible for advancing EVEREVE’s digital customer experience by owning the retail app end-to-end and unlocking the full value of existing third-party technology partners across desktop, mobile web, and app. This role blends digital product ownership, site merchandising, technology partnership management, customer journey optimization, analytics, and cross-functional execution to deliver a more personalized, seamless, and profitable omnichannel experience.
• App Ownership
  • Own the EVEREVE retail app end-to-end.
  • Lead the app strategy, roadmap, day-to-day experience, and performance across three phases: parity with digital experiences, app-only digital experiences such as exclusive events and loyalty activations, and a differentiated “To Women, With Love” experience that brings the promise of a personalized stylist in her pocket to life.
  • Optimize the full app customer journey. Manage global and category navigation, assortment presentation, product listing and product detail pages, sort order, filtering, attribution, cart, and post-purchase experiences.
  • Lead app execution with Reactive and internal partners. Partner directly with the app platform host to manage technology priorities, releases, QA, issue resolution, backlog prioritization, and ongoing optimization.
  • Build and manage the app experimentation roadmap. Own the app A/B testing strategy and collaborate with Site Merchandising, Creative, Marketing, Technology, Merchandising, and Analytics to bring tests, launches, and improvements to market.
  • Use data to improve business outcomes. Monitor app performance, customer behavior, and customer feedback to optimize engagement, conversion, retention, revenue, and customer satisfaction.
  • Drive financial outcomes. Identify AI-enabled retail opportunities. Translate relevant AI use cases into practical improvements that amplify personalization, assisted shopping, styling support, and the overall customer experience.
• Capability Unlock
  • Unlock existing capabilities across digital platforms. Identify capabilities that are currently available but not yet leveraged across desktop, mobile web, and app; prioritize opportunities based on customer impact, strategic value, operational complexity, and business return.
  • Own