Digital Graphic Designer

About

Vanair® is a leader in Mobile Power Solutions®, delivering innovative products such as welders, hydraulic systems, Electrified Power Equipment®, and engine starters. Staying at the forefront of our industry requires innovation, dedication, and hard work—but it's also highly rewarding.

Position Overview

The Digital Designer / Graphic Artist is a key contributor to Vanair’s Marketing team, responsible for executing visually compelling, high-performing creative across digital and print channels. This role supports campaign execution, strengthens brand presence, and contributes to measurable marketing outcomes across web, email, social media, and eCommerce platforms.

Essential Responsibilities

• Create and edit visual content using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Develop responsive, mobile-first graphics optimized for performance
• Collaborate with internal stakeholders to align creative with marketing goals and campaign strategy
• Translate design concepts into web-ready formats using HTML and basic CSS (email templates, landing pages, UI elements)
• Prepare and optimize imagery for product listings, digital catalogs, and campaigns
• Maintain and organize digital asset libraries for consistency and efficiency
• Ensure all creative aligns with brand guidelines and evolving digital design standards
• Support A/B testing by developing variations of creative assets
• Assist with light motion graphics, animated banners, and short-form video when needed
• Ensure all digital content meets accessibility and platform-specific best practices

Qualifications

• Bachelor’s degree (B.A./B.S.) required, Graphic Design, Digital Design, Marketing, or related field preferred; OR 5+ years of equivalent experience
• 2+ years of experience in digital design, marketing, or web-related roles
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects or Premiere a plus)
• Working knowledge of HTML and basic CSS
• Experience designing for digital channels (web, email, social, eCommerce)
• Strong understanding of layout, typography, color theory, and visual hierarchy
• Familiarity with responsive and mobile-first design principles
• Experience optimizing assets for web performance (file formats, compression, retina assets)
• High attention to detail with strong time management skills
• Ability to interpret creative briefs and translate them into effective visual solutions
• Strong written and verbal communication skills
• Must be a US Citizen or Permanent Resident

Pay

($57,798.98 - $82,569)

Benefits

Not specified

Schedule

N/A

Application Instructions

Not specified

Equal Opportunity Employer

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

Nearest Major Market

Michigan City