Digital Gaming Business Intelligence Analyst

About the Role

Mattel Game Studios is seeking an experienced Data Analyst, LiveOps to take a key role in driving meaningful insights and providing recommendations to impact business growth for a portfolio of upcoming games. This role will support the game team by ensuring a data-driven approach to success, handling projects end-to-end—from extracting data and building dashboards to communicating learnings to the broader team.

The ideal candidate has a passion for mobile and free-to-play games, with a strong understanding of core F2P mechanics, monetization systems, and LiveOps strategies.

Responsibilities

• Provide best-in-class support and collaborate with the LiveOps team to optimize game performance, including game features, player behavior, and economy balancing.
• Analyze game performance across all stages of the development lifecycle and post-launch, turning game data into actionable insights that drive improvements to retention, engagement, and monetization.
• Design, run, and analyze A/B tests to validate hypotheses for new features, in-game events, or promotions in collaboration with the LiveOps and Design teams.
• Build and maintain clear, actionable data visualizations and dashboards to track game KPIs.
• Help establish best practices and build publishing standards for telemetry and data analysis.
• Drive the execution of all analytics initiatives with precision and attention to detail.
• Collaborate with internal and external teams to implement game telemetry for tracking performance.
• Write ad-hoc SQL queries to extract and prepare data for dashboard visualization.

Requirements

• 4+ years of experience, preferably in F2P Mobile Gaming or a data-driven field.
• Proficiency in data visualization using tools like Mixpanel or Tableau to create dashboards for KPI evaluation at both team and executive levels.
• Expert SQL proficiency in BigQuery and MySQL, with the ability to manage complex data sets efficiently.
• Solid experience with programming in Python.
• Strong foundation in applied statistics, such as A/B testing, to validate and inform recommendations.
• Demonstrated ability to analyze complex datasets and derive actionable conclusions.
• Experience with experimentation design, execution, and analysis in a LiveOps environment.
• Understanding of data and how it translates to unique player experiences.
• Comprehension of core KPI impact on product performance, especially regarding engagement, retention, and monetization.
• Experience with database schema design.
• Ability to effectively communicate findings and recommendations to stakeholders of all levels, presenting insights clearly and concisely.
• Bachelor’s or Master’s Degree, preferably in Mathematics, Statistics, Business, or a related field.

About the Team

Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We value creativity, collaboration, and innovation, aiming to create digital experiences that resonate with our beloved brands.

About Mattel

Mattel is a leading global toy and family entertainment company, owning one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and more. We engage consumers through toys, content, consumer products, digital experiences, and live events. Our products are sold in collaboration with leading retail and ecommerce companies.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.