Digital Experience Researcher

At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

About the role

The Digital Experience Researcher uses qualitative and quantitative mixed research methods to gather and synthesize data and feedback to improve usability, solve problems, and inform product strategy at every stage of the design and development process. This position develops the process/approach for tackling a design problem using known methods, anticipates problems, and explores new patterns and practices to enhance the methodological toolkit. The research adds context and insight to the design process, paving the way for products that are useful, usable, frictionless, and delightful.

This role is responsible for designing, planning, and executing research plans, including screeners, surveys, usability testing, focus groups, interviews, field visits, ethnography studies, competitive analysis, cognitive walkthroughs, task analysis, journey development, and persona building. Researchers are storytellers who can visualize and present findings in a concise narrative to stakeholders, partners, and product owners.

Responsibilities

• Plans and executes customer research throughout the design and development lifecycle, from early strategic direction through post-release validation
• Researches personas and investigates behavior
• Collaborates with internal teams using research findings to improve products
• Works closely with marketing, product management, and design teams to identify research topics
• Participates in recruitment activities for user research
• Plans and implements the overall user research strategy and methods for specific projects
• Formulates surveys and analyzes survey data
• Plans and executes moderated and unmoderated usability exercises
• May act as a resource to associates with less experience
• Clearly communicates research findings to internal stakeholders
• Submits research findings for peer review
• Conducts reviews of peers’ research findings
• Shares insights to drive feature roadmaps, prioritization, and continuous improvement
• Partners with User Experience (UX) Design, Product, and lines of Business Partners to explore customer issues and big questions researchers can dig into
• Analyzes data to extend a key finding to an insight
• Maps trends to current work in flight or solutions
• Ensures compliance with risk management programs, rules and regulations, and cybersecurity practices; identifies opportunities for and supports process improvements; applies disciplined change management practices

Requirements

• Bachelor's degree in cognitive or experimental psychology, human-computer interaction, human factors, Digital Design, Human Resources, Industrial Organizational Psychology, Market Research, or related field and five (5) years of experience as a UX User Researcher or similar role
• OR High School Diploma or GED and nine (9) years of experience as a UX User Researcher or similar role
• Strong and capable engagement in standard research processes with experience in qualitative and user-centered design research methodologies
• Strong knowledge of UX and user-centered design practices
• Familiarity with quantitative behavioral analysis and statistics
• Familiarity with Service Design and Product Management Process

Skills and Competencies

• Ability to interpret and ensure compliance with applicable rules, regulations, and industry guidance
• Active Listening: Thoughtfully listen to research participant feedback
• Analytical Mindset: Find ways to use the data available to problem solve and identify root cause
• Communication: Translate data and findings as clearly as possible, and as conscientiously and respectfully as possible
• Creativity: Come up with new ways to collect data, new ways to view it, and how to best use it in the research process
• Critical Thinking: Identify anomalies in data and make corrections or clarifications to ensure accurate and reliable reporting
• Direction: Ability to work autonomously, with direct guidance
• Organization: Efficient storage of raw data and deliverables
• Peer Review: Submits research for peer review
• Problem-Solving: Suggest solutions to the experience gaps they have observed
• Teamwork: Demonstrate willingness to collaborate, provide and receive constructive feedback, and help team members when needed; successfully collaborate and work with the larger UX and product teams
• Time management: Manage multiple phases of a project to increase efficiency

Schedule

This position is intended to be onsite, now or in the near future. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations.

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Pay

The target pay range for this role is based on the Metropolitan Statistical Area Market Range for the position's location and level. The minimum job range target is $115,031.65 USD, with a median of $147,640.50 USD. This job is not incentive eligible.

Benefits

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental, and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time.

Regions will not provide relocation assistance for this position, and relocation would be at your expense. The locations available for this role are Birmingham, AL, Atlanta, GA, or Charlotte, NC. Regions will not sponsor applicants for work visas for this position at this time. Applicants for this position must currently be authorized to work in the United States on a full-time basis.