Digital Experience Marketing Manager

About the Role

The Digital Experience Marketing Manager will lead the strategy, execution, and optimization of customer-facing digital experiences across owned channels. This role drives digital transformation by creating and evolving customer-centric experiences that strengthen brand affinity, improve performance, increase discoverability through SEO/AEO best practices, and drive engagement, conversion, and digital revenue growth. The successful candidate will combine expertise in digital experience, customer journey strategy, UX principles, content experiences, and performance optimization to build seamless and scalable engagement across web and digital channels.

This role plays a critical part in shaping UPS Digital's online presence, modernizing the digital ecosystem, increasing customer engagement and conversion, and creating scalable frameworks to support business growth. Success will directly influence customer acquisition, onboarding, adoption, and long-term engagement while establishing UPS Digital as a leader in digital commerce and logistics solutions.

Responsibilities

• Lead the strategy, design, and evolution of a unified digital experience across UPS Digital's customer-facing ecosystem.
• Develop digital experience roadmaps aligned to business priorities, customer needs, product launches, and growth objectives.
• Identify opportunities to improve customer journeys, reduce friction points, and create more intuitive pathways across acquisition, onboarding, engagement, and retention.
• Own the end-to-end digital customer experience, ensuring consistency across websites, landing pages, digital touchpoints, and engagement channels.
• Partner with Product, Marketing, and UX stakeholders to optimize customer journeys and conversion pathways to drive awareness, adoption, and conversion.
• Leverage customer insights, analytics, A/B testing, and personalization to improve experience performance.
• Provide strategic oversight of digital experience platforms, including Adobe Experience Manager (AEM), Adobe Journey Optimizer, Adobe Analytics, and related technologies.
• Partner with IT and Engineering teams to ensure digital platforms support future-state business objectives while maintaining scalability and usability.
• Evaluate emerging technologies and AI-driven capabilities that enhance customer experience and operational effectiveness.
• Drive traffic, engagement, and conversion growth across owned, earned, and paid channels through integrated digital experience strategies.
• Partner with SEO, content, and marketing teams to maximize discoverability, engagement, and customer acquisition.
• Establish measurement frameworks to track and report customer engagement, website effectiveness, and business impact.
• Translate analytics and customer behavior data into actionable recommendations to improve digital performance.
• Lead strategic partnerships with internal stakeholders, agencies, consultants, and external vendors.
• Collaborate across Product, Engineering, Marketing Operations, Digital Experience, Brand, Sales, and Executive Leadership teams to align priorities and accelerate execution.
• Champion best practices in digital experience, customer-centered design, and continuous improvement.

Qualifications

Minimum Qualifications

• Bachelor's degree in Marketing, Digital Communications, Business, Human-Centered Design, UX, or a related field.
• 5+ years of experience leading digital experience, digital marketing, UX, digital product, or customer engagement initiatives.
• Experience managing enterprise websites, digital platforms, or customer-facing digital ecosystems.
• Experience working cross-functionally with Marketing, Product, Technology, Design, and Business stakeholders.
• Strong understanding of customer journey mapping, UX principles, information architecture, content strategy, and digital engagement.
• Experience utilizing analytics and customer insights to drive improvements in digital experiences and business outcomes.
• Demonstrated success leading complex initiatives across multiple stakeholders and priorities.
• Excellent communication, presentation, and project management skills.

Preferred Qualifications

• Experience leading large-scale digital transformation initiatives within enterprise organizations.
• Experience with Adobe Experience Manager (AEM), Adobe Journey Optimizer, Adobe Analytics, or comparable digital experience platforms.
• Familiarity with design systems, customer experience frameworks, personalization strategies, and experimentation programs.
• Experience partnering with UX/UI, product design, or digital experience teams.
• Experience managing agencies, consultants, and external technology partners.
• Knowledge of AI-powered personalization, customer journey orchestration, and emerging digital experience technologies.
• Experience supporting B2B technology, digital commerce, SaaS, logistics, transportation, or enterprise solution organizations.

Schedule

This is a hybrid position requiring in-office presence at the Alpharetta, Georgia, location 3 days a week.

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.