Digital Experience & Marketing Effectiveness Lead

About the role

USAA's mission is to empower members to achieve financial security through highly competitive products, exceptional service and trusted advice. The company seeks to be the #1 choice for the military community and their families, guided by core values of honesty, integrity, loyalty and service. The role supports active‑duty military spouses and may offer remote or hybrid flexibility consistent with policy and business needs. The position can be based in San Antonio, TX; Plano, TX; Phoenix, AZ; Colorado Springs, CO; Chesapeake, VA; or Tampa, FL. It requires being in the office 4 days per week; relocation assistance is not available.

We are seeking a strategic, data‑driven professional to lead efforts focused on understanding and optimizing the end‑to‑end member journey across marketing and digital experiences. This role will partner closely with teams across Marketing, Digital, Analytics, Product, Go‑to‑Market, and Customer Experience to evaluate funnel performance, uncover actionable insights, and identify opportunities to improve customer outcomes. The ideal candidate brings a strong marketing and business mindset, with the ability to connect data, customer behavior, and