Digital Experience Analyst

About the role

Position Summary Responsible for evaluating, measuring, and continuously improving Magnifi Financial's member-facing digital experience across consumer, business, treasury management, AI, and self-service channels. Helps ensure Magnifi's digital capabilities deliver intuitive, effective, and consistent experiences that meet evolving member expectations and support organizational goals. Analyzes digital journeys, member feedback, utilization trends, and performance metrics to identify friction points, measure adoption, and provide data-driven recommendations that improve usability, increase digital engagement, and support business objectives. Helps evaluate the effectiveness of digital investments, identifies opportunities for continuous improvement, and supports Magnifi's digital strategy by ensuring technology delivers meaningful value for members. At Magnifi Financial, we offer a collaborative, friendly environment where we support our employee's growth and development, and create a positive work atmosphere. As a member-owned organization, we are focused on making dreams come true for our members. Our vision is enhancing the lives of members and community through strength, service and growth. Magnifi Financial has grown to more than 85,000 members, $2.4 billion in assets, over 400 employees, and over 25 branch locations throughout Minnesota. But what hasn’t changed is our focus on the members and communities we serve.

Responsibilities

• Leads the evaluation and optimization of AI-enabled member experiences, including identification of appropriate use cases, measurement of effectiveness, analysis of member interactions, identification of knowledge and experience gaps, and recommendations for responsible implementation and ongoing improvement.
• Owns assigned digital experiences and capabilities throughout their lifecycle, evaluating performance, identifying opportunities, recommending enhancements, and driving continuous improvement aligned with member and organizational needs.
• Analyzes consumer and commercial member-facing digital experiences, including digital banking, digital account opening, digital lending, treasury management, and AI, to identify opportunities that improve usability, adoption, member satisfaction, operational efficiency, and business outcomes.
• Owns the member insight process for assigned digital experiences, synthesizing quantitative and qualitative data, member feedback, journey analytics, and behavioral trends to identify experience gaps, prioritize opportunities, and influence digital product strategy and investment decisions.
• Establishes and monitors performance measures for assigned digital products, enhancements, and strategic initiatives, evaluating adoption, engagement, member outcomes, operational efficiency, financial impact, and return on investment to identify opportunities for optimization and further investment.
• Develops and maintains reporting frameworks, dashboards, and performance measures that translate complex digital data into actionable insights for business and executive decision-making.
• Develops and presents business cases, including ROI and financial impact analyses, to evaluate, prioritize, and support investment decisions for digital experience initiatives.
• Leads the development and ongoing prioritization of the digital product roadmap, balancing member needs, business value, performance data,