Digital Engagement, Specialist II

• Support strategy and activation planning for email, SMS, and push campaigns within SFMC.
• Build and validate complex audience segments using customer, behavioral, demographic, and engagement data.
• Plan and run A/B tests; interpret results and recommend next-step adjustments to copy, cadence, or targeting.
• Coordinate review/approvals with service-line partners; ensure adherence to governance and naming conventions.
• Validate audience logic, segmentation requirements, campaign tracking, and measurement methodologies.
• Create operational dashboards or reports with analytics partners to monitor performance against goals.
• Identify opportunities for personalization, lifecycle marketing, and audience growth strategies.

Qualifications

• Bachelor’s degree required; advanced certification in SFMC a plus.
• One year of hands-on CRM/engagement experience building campaigns and journeys required.
• Proficiency in Email and Mobile Studio; basic SQL for segmentation a plus.
• Demonstrated strength in QA, documentation, and cross-functional coordination.