Digital Engagement Coordinator

About the role

This role is ideal for someone with hands-on experience supporting social media for large retail or consumer-facing organizations. The successful candidate will be based in Raleigh, NC, working in a hybrid model with at least 3 days onsite per week.

Responsibilities

• Support the execution of social media strategies and campaigns across key platforms (Instagram, TikTok, Facebook, X, Pinterest)
• Write and publish engaging, on-brand social media content and captions
• Actively engage with customers and online communities, responding to comments, DMs, and trending conversations in a timely manner
• Aid in developing and maintaining content calendars and campaign timelines
• Track, analyze, and report on social media performance metrics, providing insights and recommendations
• Collaborate with cross-functional teams (marketing, creative, brand) to ensure consistent messaging
• Maintain awareness of social trends and proactively identify opportunities for engagement and content creation

Requirements

• 1-3 years of professional experience managing or supporting social media accounts for a large retail or high-volume consumer brand
• Experience: Writing for social media (clear, engaging, brand-aligned copy), Creating or coordinating social content, Engaging directly with customers on social platforms, Tracking and reporting on performance metrics
• Exposure to executing social campaigns for brands with significant audience traffic and engagement
• Familiarity with social media management and analytics tools

Preferred Qualifications

• Experience in retail, e-commerce, or consumer brands with large audiences
• Familiarity with paid social or boosting content
• Experience working in a fast-paced, high-volume environment