Digital Engagement Analyst

About the role

The Digital Engagement Analyst role focuses on delivering personalized in-app engagement experiences. This position involves working with cross-functional stakeholders from Product, Design, Go-To-Market, Marketing, Analytics, and Technology teams. You will collaborate with partners to understand business goals, design engagement journeys, build in-app experiences, and measure the impact of customer engagement initiatives.

Responsibilities

• Build, test, deploy, experiment, and optimize in-app campaigns using the Airship Engagement Platform.
• Create personalized engagement journeys that support onboarding, feature adoption, retention, servicing, and customer education objectives.
• Manage campaign QA, including audience validation, content review, rendering verification, and end-to-end testing across platforms.
• Monitor campaign performance and develop reporting to evaluate customer engagement, experience effectiveness, and business outcomes.
• Provide recommendations for future engagement strategies based on campaign results and customer behavior.
• Collaborate with stakeholders to maintain documentation, engagement roadmaps, journey maps, and operational processes.
• Help scale consistent engagement practices, governance, and measurement approaches across digital experiences.

Requirements

• Education: A Bachelor’s Degree in Marketing, Communications, Information Technology, or a related field, or equivalent experience.
• Experience: 1–3 years of experience with digital engagement, customer engagement, marketing technology, or in-app messaging platforms. Experience building, testing, and deploying in-app messages, push notifications, or personalized digital experiences is required. Experience supporting campaign QA, audience validation, testing, and performance reporting.
• Technical Skills: Experience with Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, Iterable, OneSignal, or similar customer engagement platforms.

Qualifications

• Strong writing and content development skills with exceptional attention to detail.
• Comfort working with data and using customer insights to improve engagement outcomes.
• Strong cross-functional collaboration skills.
• A positive, adaptable mindset and the ability to thrive in a fast-paced environment.

Benefits

Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Pay

Compensation is commensurate with experience.

Schedule

This role is remote.

Skills

Strong writing and content development skills with exceptional attention to detail. Comfort working with data and using customer insights to improve engagement outcomes. Strong cross-functional collaboration skills. Positive, adaptable mindset and the ability to thrive in a fast-paced environment.

Benefits

Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Contact

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.