Digital Enablement Specialist

What You'll Do

• Implement enablement initiatives for internal teams and customers by creating training sessions, assisting with impactful presentations, and onboarding of key accounts.
• Execute regional go-to-market strategies for digital products, aligning efforts with Caterpillar’s global direction while adapting plans to fit Warren CAT’s local customer needs.
• Act as a resource on Warren CAT’s digital tools, offering guidance to team members and customers.
• Gather and interpret feedback from customers and employees to help identify patterns and suggest improvements for product functionality and user experience.
• Contribute to sales and growth projects by supporting efforts to increase digital channel adoption, attract new customers, and expand solution usage.
• Maintain strong relationships with Caterpillar and key accounts, contributing to initiatives aimed at enhancing customer satisfaction and improving Net Promoter Score (NPS) performance.

What You’ll Need

• Bachelor’s degree in business, marketing or related field, along with 2 to 4 years of relevant experience; or an equivalent combination of education and experience.
• Proven experience in digital product enablement, customer success, or sales support, preferably in a heavy equipment, construction, or industrial services environment.
• Strong presentation and communication skills, with experience delivering to technical and non-technical audiences.
• Ability to work cross-functionally and influence without authority.
• Understanding of digital transformation trends, customer behavior, and change management principles.
• Experience with Caterpillar systems and platforms (e.g., VisionLink, Parts.Cat.Com, SIS2.0) is a plus.